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Full-Text Articles in Social and Behavioral Sciences
Attitude Accessiblity As A Determinant Of Object Construal And Evaluation, Alison I. Young, Russell H. Fazio
Attitude Accessiblity As A Determinant Of Object Construal And Evaluation, Alison I. Young, Russell H. Fazio
Faculty Scholarship – Psychology
Attitude accessibility, the ease with which a given attitude comes to mind, has been demonstrated to affect attention. The current experiments focus on the construal of multiply-categorizable objects. They seek to provide evidence that (a) construals toward which individuals have more accessible attitudes, i.e., those that are more attitude-evoking, are more likely to influence the evaluation of related objects and that (b) this effect of attitude accessibility on construal processes can be extended to a whole series of objects which vary along multiple dimensions. Experiment 1 provides evidence that construals whose related attitudes were made more accessible via attitude rehearsal …
Political Attitudes Bias The Mental Representation Of A Presidential Candidate's Face, Alison I. Young, Kyle G. Ratner, Russell H. Fazio
Political Attitudes Bias The Mental Representation Of A Presidential Candidate's Face, Alison I. Young, Kyle G. Ratner, Russell H. Fazio
Faculty Scholarship – Psychology
Using a technique known as reverse correlation image classification, we demonstrate that the physical face of Mitt Romney represented in people’s minds varies as a function of their attitudes toward Mitt Romney. This provides evidence that attitudes bias how we see something as concrete and well-learned as the face of a political candidate during an election. Practically, this implies that citizens may not merely interpret political information about a candidate to fit their opinion, but that they may construct a political world where they literally see candidates differently.