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Social and Behavioral Sciences Commons

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Olivet Nazarene University

Scholar Week 2016 - present

Attitudes

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Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

The Relationship Between The Accessibility Of Political Attitudes And Voting Behavior, Alison I. Young Apr 2019

The Relationship Between The Accessibility Of Political Attitudes And Voting Behavior, Alison I. Young

Scholar Week 2016 - present

Eighty-five Olivet students (57 women) participated for extra credit in a study focused on the relationship between the accessibility of one's attitudes toward political parties (Democrats vs. Republicans) and political decisions (e.g., likelihood to vote for a given candidate). Participants viewed a series of Democrat-related (e.g., left-leaning, liberal) and Republican-related (e.g., right-leaning, conservative) terms piloted for political orientation. For each, they were asked to indicate as quickly and accurately as possible whether they liked or disliked it. The speed of their response served as a measure of attitude accessibility. Participants then completed a series of questions ...


The Hot-Cold Empathy Gap And Persuasion: Does Fatigue Boost Or Reduce The Argument Quality Effect?, Alison I. Young Apr 2018

The Hot-Cold Empathy Gap And Persuasion: Does Fatigue Boost Or Reduce The Argument Quality Effect?, Alison I. Young

Scholar Week 2016 - present

Research on the hot-cold empathy gap (Nordgren et al., 2007) suggests that participants currently experiencing some visceral state (e.g., fatigue) empathize more with others in that same state and evaluate them more positively when their behavior is impacted by it (e.g., a tired mother yelling at a cashier). Research on persuasion suggests that the quality of a persuasive message (strong vs. weak) has more of an impact among people for whom that message is more relevant (Ajzen, Brown & Rosenthal, 1996), but less of an impact among those who are distracted (Petty, Wells & Brock, 1976). In this study, I ...