Social and Behavioral Sciences Commons^™

Feminist Stereotypes: Communal Vs. Agentic, Emily R. Lindburg

Scripps Senior Theses

This study examined relationships between facial appearance, gender-linked traits, and feminist stereotypes. Naïve college students rated traits based on facial appearance of female CEO's whose companies appeared in the Forbes 1000 list. The photos of each female CEO (n=35) were randomly combined with two descriptive identifiers; an occupation (n=9) and an interest area (n=9), including 'feminist'. Participants then rated the head shots of the CEO's on a 7 point Likert scale of communal (expected feminine) traits like attractiveness, warmth, compassion and cooperativeness, and on agentic (expected masculine) traits like ambition, leadership ability and intelligence. If college students hold negative stereotypes …