Social and Behavioral Sciences Commons^™

People And Nature: Toward An Ecological Model Of Health Promotion, Daniel L. Dustin, Kelly S. Bricker, Keri Schwab

Recreation, Parks and Tourism Administration

Striving for a healthier relationship among individuals, families, communities, nations, and the environment is imperative at a time in history when humankind can change the face of the earth in monumental ways. This dynamic health relationship, with an emphasis on the contributions of parks, recreation, and tourism to health promotion, is the subject of this article. A broader conception of health that moves beyond human physical and mental health to include familial, communal, national, international, and global ecological health is called for, and a more comprehensive ecological model of health promotion, including consideration of health from a holistic ecological perspective, …

Differences In Computer Mediated Versus Face To Face Negotiation, Melissa Oates

Psychology and Child Development

Ninety Cal Poly students participated in a study to test the hypothesis that e-negotiators would be more likely than face-to-face (FTF) negotiators to employ unethical or competitive negotiation styles in a subsequent negotiation after being lied to in a previous negotiation. Sixty-four Cal Poly students were randomly assigned to partake in a computer mediated or FTF negotiation over the sale of a car. After the initial negotiation was completed, buyers in each condition were led to believe they had been lied to about the accident history of the car. Participants then completed The Incidents in Negotiation Questionnaire by Robinson, Lewicki, …

Social Behaviors Of Modern And Indigenous Peoples Impacting The Ecology Of The Amazon Rain Forest In Brazil, Josef W. Schaffer

Earth and Soil Sciences

Human induced disruption of the environment is prevalent in every culture. In Brazil, the effects of massive deforestation have become apparent since the nineteen eighties. However, along with deforestation, and a coinciding loss in an economic resource for the country, is a significant loss of natural habitat and species extinction. The Amazon in Brazil contains a large proportion of the world’s species diversity that is threatened by the socio-economic activities of modern Brazilian culture. Historically and presently, indigenous groups have contributed to insignificant levels of ecological disruption and are themselves threatened by the activities of modern Brazilians. The effects of …

Creation Of Soil Liquefaction Susceptibility Maps For San Luis Obispo & Marin Counties Using Geographic Information Systems., Amelia M. Lowman

Earth and Soil Sciences

Liquefaction of soils in response to earthquake shaking is a pressing issue in the state of California. Using Geographic Information Systems, Geological and lithology layers, along with criteria in order to separate out the data into four risk categories, a liquefaction risk assessment map was created for San Luis Obispo and Marin Counties. The accuracy of these maps was then assessed using liquefaction occurrences for San Luis Obispo County, and it was determined that while the map is somewhat accurate, in order to obtain a greater amount of accuracy and increase the usefulness of these maps, more data would need …

The Driving Forces And Resultant Effects Of Global Food Crises: Development Reconsidered In A Time Of Need, Quinn Lewis

Social Sciences

A number of factors led up to the global food crisis of 2008, culminating in the latest spike in worldwide hunger levels. Such a crisis needs to be understood from a structural perspective; relevant information must be taken into account to design adequate responses, and certain mechanisms need to be put in place to bolster the most vulnerable groups from the terrible scourge of hunger. This paper examines the latest global food crisis, looking at the problem from a number of angles: supply-and-demand forces, socio-economic factors, and the effects of international trade policies on global hunger levels. Hunger is a …

Breaking The Chains: A Dissection Of The Caribbean's Tourism Mirage, Megan Nellis

Social Sciences

No abstract provided.

Tattoos: A Marked History, Audrey Porcella

Social Sciences

No abstract provided.

An Analysis Of How The American Cancer Society Uses Social Media, Carla Silvia

Journalism

The development of social media has created an online environment conducive to creating connections and fostering relationships. As new social media sites are being introduced, researchers in every field of study are attempting to determine the most effective ways for organizations to use them. By using these findings and implementing social media campaigns into their communication strategies, non-profit organizations now have the ability to inform their respective publics about upcoming events, increase donation requests and create a community around their designated cause. A content analysis was conducted to examine how the American Cancer Society has implemented the use of social …

Nipomo Toys For Tots Drive Public Relations Campaign: To Gain Media Coverage For Holiday Toy Donations And The Third Annual Toys For Tots Benefit Golf Tournament, Jessa Squellati

Journalism

This research and documentation is an analysis and instructive guide for conducting a public relations campaign to promote the Nipomo Toys for Tots Drive. This campaign places emphasis on the importance of publicity to successfully gain toy donations and awareness for the Toys for Tots cause. With the recent downturn of the economy, the media will be instrumental in furthering the Toys for Tots mission and purpose to collect an estimated 3,000 toy donations for Nipomo children (newborns to 16 years of age). Although the 2008 Nipomo Toys for Tots Drive was successful without the presence of media coverage, the …

Cross Group Analysis Of The Job Market, Emily M. Hedge

Agribusiness

No abstract provided.

A Pitch For Microfinance: Using An Animation To Promote An Economic Movement, Yelena Kozlova

Art and Design

Microfinance refers to the idea of providing financial services to low-income clients. The purpose of this project was to create an animation using Adobe Flash that could be published online to inform the public about microfinance and to encourage the viewers to take part in this movement.

The Malawi Project: From Conventional To Holistic Decision Making, Grace Wetmore

Animal Science

How the Cal Poly Malawi Appropriate Technologies Team, and other development groups, can use Holistic Management to aid developing countries in an effort towards a sustainable future.

Review Of Felix Lembersky, 1913-1970: Paintings And Drawings, Jesse Vestermark

Library Scholarship

No abstract provided.

Color Correction For Underwater Photography, Vanessa Pateman

Graphic Communication

The purpose of this study was to develop knowledge of the practice of underwater photography and determine how color correction leads to the success of an underwater photograph. Color is one of the photographer's greatest assets. When light travels through water instead of air, different techniques and equipment are necessary for correct color capture.

Human perception of color changes with depth underwater, which is due to the decrease in natural light. The scientific method, elite and specialized interviewing, and content analysis were used in this study to determine useful tools in color capture and reproduction in underwater photographs.

An experiment …

Political Cartoons And Graphic Novels: A Study Of Political And Social Commentary In Comics, Daniella Orihuela-Gruber

Journalism

No abstract provided.

The Secret War In Laos: America's Time In South East Asia And Its Impacts, Michael Prokop

Social Sciences

No abstract provided.

Educational Inequity, Erica Jade Lyons

Social Sciences

Our society’s public school education system is reproducing, if not enhancing, social stratification and inequality. The United States spends less on the schools that have the largest population of low-income and minority children than on schools with children from the more affluent families, typically White children. We are only further widening the gap between rich and poor when we give the children who come from the bottom end of class structure and give them even less when they leave their homes to come to class. In the United States, we spend approximately $900 less per year on each student from …

Pharmaceutical Direct-To-Consumer Advertising And Print Media, Vanessa Khim

Graphic Communication

The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strategy over mass media marketing in the forms of television and radio.

The study researched various literary sources on the different marketing strategies which facilitated in examining the positive and negative aspects of each. One hundred surveys were distributed to medical personnel and pharmaceutical prescription consumers in both the Bay Area and San Luis Obispo …

Sustainability In Packaging: A Study Of Trends, Ideas, And Perceptions Of Sustainability As It Relates To Packaging, Leslie Herrmann

Graphic Communication

The consumer packaging world has two key players, the consumer and the packaging manufacturer. And with the outside perspective of an expert on sustainability there creates the chemistry currently operating the sustainable packaging movement. But what does sustainability mean? The quick, dirty, and official definition is something which “meets the needs of the present without compromising the ability of future generations to meet their own needs” (www.sustainability-ed.org).

This study focused on what the consumer perceived as being sustainable as well as tested some consumer knowledge of what sustainability is. This was then contrasted with what some award winning packaging manufacturers …

Simpler Packaging, Tomiko Oden

Graphic Communication

This project explains how product packaging is become more "green", and thus more simple. Packaging needs to go beyond just simplifying materials and graphics - it needs to create a simpler process in order to reduce wasted time, energy, and resources.

A Tri-Disciplinary Analysis Of Religion, Alicia Wallace

Social Sciences

This paper analyzes religion using a multi-disciplinary approach. Studying the Social Sciences exposes one to an opportunity not just to learn a single discipline, but three, and this unique learning experience can teach one to look at the world’s phenomena with a multi-perspective view. Using a tri-disciplinary approach when exploring topics can broaden ones outlook on how there are many ways to explore and investigate a topic in greater detail. By using Anthropological, Sociological and Geographical theoretical perspectives one can understand a topic more fully by using a multi-perspective approach when exploring this diverse world culturally, socially and physically.

The Relationshiop Between Gender Inequality And Hiv/Aids In Africa, Nayree L. Sheldon

Social Sciences

This paper discusses the developmental and health issues of Eastern Africa in regards to the relationship between gender inequality and HIV/AIDS.

Social Sciences Career Exploration Day And Resume Workshop, Lauren Cook, Danielle Gillett, Shari Worthington

Social Sciences

No abstract provided.

A Time For Necessary Change: Fdr’S First Inaugural Address, Corey Lenzen

Communication Studies

No abstract provided.

Tasting Room Insights From San Luis Obispo County, Kathryn Vogt, Wayne Howard

Agribusiness

No Abstract.

Social Media: What Is It Good For?, Sarah Faye Cohen

Library Scholarship

On the power of 2.0 tools in communication.

Exploring The Motivations Of Base Jumpers: Extreme Sport Enthusiasts, Tara L. Allman, Robin D. Mittelstaedt, Bruce Martin, Marni Goldenberg

Recreation, Parks and Tourism Administration

Little previous research has been conducted exploring the motivational factors that influence a person's desire to participate in extreme sports. The researchers used a means-end approach (e.g. semi-structured interviews) to explore motivations for participation in the extreme sport of BASE jumping. BASE jumping is the activity of parachuting from bridges, buildings, antennas, and cliffs, in which participants have been identified as voluntary-risk takers. The results indicated that BASE jumpers deliberately took risks as a means of becoming positively transformed, which was essential to their quality of life. The study findings hold important implications for researchers interested in further studies of …

Improving Accessibility To The Visually Impaired Through Web And Interface Design, Andrew William Deem

Graphic Communication

The purpose of this study was to investigate the current state of visual accessibility to visually impaired users in the areas of web and device interface design. As the Internet grows in importance and more people are expected to utilize networked technology the need for a truly accessible system becomes more important.

Web designers play a tremendous role in controlling ease of access to content through the structure, layout and navigation options utilized in their designs. These choices dramatically impact a user's ability to fully utilize the capabilities of the Internet.

As network technology grows beyond the web, consumers are …

Acid Rain: The Effects, Torrey Mortimer

Social Sciences

In a world experiencing increasing population, urbanization, and developing nations looking to compete on a global market with post-industrial nations, the effects of acid precipitation require greater consideration. As the world’s energy demand rises, and with the cheapest and most abundant source of energy being coal, the occurrence of acid precipitation is on the rise.

The goal of my project is to research and report on the effects of acid deposition on humans, animals and the environment that surrounds them. When I have completed my project, I hope to be able to explain the impacts that acid deposition has on …

Smoking Bans And Air Quality: Reply, Michael L. Marlow

Economics

No Abstract