Social and Behavioral Sciences Commons^™

Analysis Of Heart Rate Variability Amongst Cyclists Under Perceived Variations Of Risk Exposure, Ronan Doorley, Vikram Pakrashi, Eoin Byrne, Samuel Comerford, Bidisha Ghosh, John A. Groeger

NIMBUS Articles

Cycling as a mode of travel provides an opportunity for many people to increase their levels of regular physical activity and contribute to their mental and physical health. Heart rate is often used as a means of measuring the intensity and energy expenditure of physical activity. However, heart rate is also linked to emotional factors such as anxiety and fear. Perceptions of risk due to external factors such as other road users and infrastructure may arouse such emotions in urban cyclists. The present study set out to investigate whether or not perceptions of risk among urban cyclists may lead to …

Designing Museums For Participation, Collaboration And Social Interaction, Martin Mccarthy

Masters

This thesis documents the design and development of novel interactive experiences that explored concepts aimed to enhance the visitor experience to Cork Butter Museum, Cork, Ireland.

The context to the work is that in recent years, museums and cultural institutions are increasingly motivated to apply creative strategies to engage visitors who come for recreational, social and sometimes educative purposes. Novel museum exhibits designed to cater for such needs often involves the integration of new media technologies in response to rising expectations visitors have with regards to being actively engaged during their visit. This often requires a higher level of participation …

An Evaluation Of The International Volunteer Programme At Hope Community Resources In Alaska, Aisling Sugrue

Theses

A review of the literature identified a theme of ambiguity regarding the phenomenon of volunteerism, regarding the definition, academic perspectives and volunteer’s motives. The review also identified the Volunteer Process Model (VPM, Omoto and Snyder, 1995) and the researcher utilised this model when designing the mixed methods questionnaire to evaluate the motivations, satisfaction and attitudes towards disability of Hope’s international volunteers, both current (n=13) and previous (n=85), and also the impact the volunteer programme has on the volunteer’s careers. The attitudes towards disability of participating staff and management were also evaluated and compared with the volunteers. The impact on Hope’s …

An Exploration Of The Role Of Food Tourism In Sustaining Cultural Authenticity In Ireland, Lisa O'Riordan, Dr. Aisling Ward

Irish Business Journal

Authenticity is often a motivating factor for tourists. In many situations what occurs, however, is staged authenticity. Food is one of the few entities left that indicates true cultural authenticity. Food can bridge the gap between tourists and their understanding of and involvement in a place. Native cultures that are struggling to preserve their heritage and ways of life from globalising forces can use food as a defensive mechanism. This paper is part of a wider postgraduate study on food tourism and culture so will focus on the research completed to date, mainly the literature reviewed as well as initial …

Assessing Farmers’ And Landowners’ Attitudes Towards Environmental Sustainability And Their Motivations Towards Walking Tourism In Sheep’S Head Way, Co. Cork, Gráinne Dwyer

Irish Business Journal

Numerous studies within academic literature examine motivations of walkers engaging with nature-based tourism activities, such as hillwalking. However, a gap exists in the literature regarding the suppliers of this type of tourism, namely landowners and farmers. This research hopes to address this identifiable gap in tourism research in a confined study area located in the Sheep’s Head Way in Co. Cork. The purpose of this research was to examine geographical spatial differences in environmental attitudes, and to determine the factors that influenced the landowner’s intentions to permit the walkway throughout their land. To examine these factors, seven semi-structured interviews were …

The Irish Sport Horse Abroad: The Role Of Public Relations In Promoting An International Brand, Marianne Van Pelt

Theses

This thesis uses a case study approach to explore the role of public relations in promoting an international brand. This thesis attempts to determine whether public relations can contribute significantly to the promotion of an established international brand. This thesis looks at whether the people in the organisation formally responsible for promoting the Irish Sport Horse brand have a stated goal of promoting the brand, a clear intention of promoting the brand through public relations tactics, and whether find these tactics successful. The thesis also looks at the views of opinion makers within the industry to try to verify the …

Managing Risk Perception In Adventure Tourism Activities, Ann O'Connor

Theses

The Adventure Tourism Industry is a customer service industry where product development and presentation is propelled by the clients' needs and desires. The majority of people who participate in adventure tourism activities are novices and have no prior experience or relevant skills. It is this market of 'no skills required' which is the focus of the commercial adventure tourism industry. As there are inherent risks involved in all adventure activities, risk, risk perception and risk management are key skills for the Adventure Activity Provider and Guide. Risk however is multidimensional, made up of physical risk components and subjective risk components. …

Results From Ireland's 2014 Report Card On Physical Activity In Children And Youth, Deirdre M. Harrington, Sarahjane Belton, Tara Coppinger, Muireann Cullen, Alan Donnelly, Kieran Dowd, Teresa Keating, Richard Layte, Marie Murphy, Niamh Murphy, Elaine Murtagh, Catherine Woods

Publications

Background: Physical activity (PA) levels are a key performance indicator for policy documents in Ireland. The first Ireland Report Card on Physical Activity in Children and Youth aims to set a robust baseline for future surveillance of indicators related to PA in children and youth. Methods: Data collected between 2003-2010 on more than 35,000 7- to 18-year-old children and youth were used and graded using a standardized grading system for 10 indicators. Results: Grades assigned for the indicators were as follows: overall physical activity levels, D-; sedentary behavior (TV viewing), C-; organized sport participation, C-: physical education, D-; active play, …

An Investigation Into The Marketing, Advertising And Labelling Of Processed Food In Ireland And Its Influences On Consumer Choice And Subsequent Health Issues, Jane Healy

Theses

Ireland has experienced much economic and social change in recent years, and as a result of this, many new food choices and commodities are on offer to the consumer. The simple diet of fresh, unprocessed foods that existed in Ireland in the past has for many consumers been replaced by processed, convenience food products. The purpose of this study is to examine the effects which the marketing, advertising and labelling of processed food in Ireland has on consumers, and how these strategies influence their choice of food. The advertising claims and the labelling of these processed foods is of interest …