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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Comparative Analysis Of Resident And Visitor Community Image: Gardiner, Montana, Norma P. Nickerson, Meredith S. Berry
Comparative Analysis Of Resident And Visitor Community Image: Gardiner, Montana, Norma P. Nickerson, Meredith S. Berry
Institute for Tourism and Recreation Research Publications
The Institute for Tourism and Recreation Research conducted two separate studies related to the perception and image of Gardiner during 2013: Resident image and nonresident image. The resident study focused on image and quality of life as perceived by those currently living in Gardiner. That study found areas of improvements as well as what they like about their community. The nonresident study found that visitors were mostly positive about the image Gardiner portrays to the visitor and shows the amount of dollars spent in Gardiner. The purpose of this report was to compare the 18 image variables asked in both …
Gardiner, Mt - Visitor Perceptions, Image, And Spending, 2013, Meredith S. Berry, Norma P. Nickerson
Gardiner, Mt - Visitor Perceptions, Image, And Spending, 2013, Meredith S. Berry, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This study assesses the image and perceptions of Gardiner by visitors as well as their reasons for visiting Gardiner and spending patterns within the town. Visitors to Gardiner were primarily in the town to eat and drink, shop, drive through and get fuel; average daily spending was $178. Visitors, both in open-ended and structured responses noted that Gardiner was a friendly and welcoming community, and a fun place. Respondents also believed, however, that there was room for improvement with services available such as food and shopping opportunities. Visitors have many opinions about Gardiner, some positive and some negative. Gardiner is …