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Social and Behavioral Sciences Commons™
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- Maine (3)
- Maine tourism (3)
- Advertising (1)
- COBRA Model (1)
- Culinary tourism (1)
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- Ecotourism (1)
- Food culture (1)
- Foodways (1)
- Maine Winter Sports Center (1)
- Maine economy (1)
- Maine state parks (1)
- National Folk Festival (1)
- OLS regression (1)
- Recreation (1)
- Regional culture (1)
- Rural business (1)
- Sense of place (1)
- Snowmobiling (1)
- Social media (1)
- Tourism (1)
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Articles 1 - 7 of 7
Full-Text Articles in Social and Behavioral Sciences
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
The Value Of Social Media Advertising Strategies On Tourist Behavior: A Game-Changer For Small Rural Businesses, Nory B. Jones, Patti Miles, Tanya Beaulieu
Marketing Faculty Scholarship
Nature-based tourism represents a growing sector within the tourism industry, and these interests could help improve the conditions of economically disadvantaged rural communities. The new digital landscape, including Internet and social media usage, represents a critical strategic opportunity to inform, educate and reach these tourism segments. The present research examines the impact of social media advertising on nature-based tourism within rural communities. In this research, we utilize the COBRA (Consumers’ Online Brand-Related Activities) model (Muntinga et al., 2011) of consumer behavior to assess the impact social media advertising plays in generating Pre-Consumption, Consumption, Creation, Contribution, and Engagement in rural business. …
Growing Maine’S Foodscape, Growing Maine’S Future, Laura Lindenfeld, Linda Silka
Growing Maine’S Foodscape, Growing Maine’S Future, Laura Lindenfeld, Linda Silka
Maine Policy Review
Maine is experiencing a culinary renaissance. Creativity and entrepreneurship linked with culture and tradition are making Maine a food destination and a unique “foodscape.” Laura Lindenfeld and Linda Silka explore this convergence and its potential to create jobs, protect assets, and support community values.
Maine’S State Parks: Their Value To Visitors And Contribution To The State Economy, Robert Roper, Charles E. Morris, Thomas Allen, Cindy Bastey
Maine’S State Parks: Their Value To Visitors And Contribution To The State Economy, Robert Roper, Charles E. Morris, Thomas Allen, Cindy Bastey
Maine Policy Review
Maine’s state parks are important to the social and economic well-being of the state, and provide public access to a variety of outdoor activities. In the study reported here, the authors find that visitors have a high level of satisfaction in Maine’s day-use parks, campgrounds and historic sites. Moreover, the overall impact of visitor-related park spending exceeds $30 million in income and 1,449 jobs annually. Nonetheless, the majority of Maine’s state parks suffer from long-deferred maintenance and are in immediate need of major capital improvements if they are to continue their vital role in supporting tourism and outdoor recreation.
An Exploratory Look At An Evolving Tourism Industry: Maine's Nature-Based Tourism Industry In Transition, Marc Edwards
An Exploratory Look At An Evolving Tourism Industry: Maine's Nature-Based Tourism Industry In Transition, Marc Edwards
Electronic Theses and Dissertations
Maine's natural resources have been attracting visitors to the State for more than 150 years, from artists drawn to the beauty and wildness of the coast, such as Thomas Cole in 1844, to Henry David Thoreau's well-documented trip to Katahdin popularized in his collection of essays The Maine Woods. Early artists like Cole lodged with local farmers and Thoreau's journeys into the Maine woods were aided by Native American and local guides. These early artists and adventurers could be said to be among the first nature-based tourists in Maine, while those who provided lodging and guide services were among the …
Exceeding Expectation And The Knotty Question Of State Tourism Policy, Kathryn Hunt
Exceeding Expectation And The Knotty Question Of State Tourism Policy, Kathryn Hunt
Maine Policy Review
In the Margaret Chase Smith Essay, Kathryn Hunt reflects on Maine tourism policy, using as a springboard for discussion two recent events: the National Folk Festival held in Bangor and the Biathlon World Cup held at the Maine Winter Sports Center venue in Fort Kent.
History + Resources = A Sense Of Place, Wendy Griswold
History + Resources = A Sense Of Place, Wendy Griswold
Maine Policy Review
Unlike many states, Maine has an unusually strong “sense of place,” or cultural regionalism. Wendy Griswold explores where this unusually strong sense comes from, and how it can be further nourished through literature. In doing so, she strengthens the argument for investments in cultural-heritage objects and activities as a means not only of reinforcing an already strong sense of identity among Mainers, but also of promoting Maine as a tourism destination.
Snowmobiling In Maine: Past Successes, Future Challenges, David Vail
Snowmobiling In Maine: Past Successes, Future Challenges, David Vail
Maine Policy Review
With one snowmobile registration for every 15 residents, Maine may well have the most snowmobiles per capita of any U.S. state. Moreover, the state’s 12,000-mile network of groomed trails and its 2,500-mile Interconnected Trail System make it a major winter tourist attraction. Still, as David Vail points out—and as the number of snowmobile-related deaths confirms—such progress has not come without costs and conflict. Although Vail argues the benefits outweigh the costs, he suggests Maine should act now to alleviate the conflicts related to congestion, over use of the state’s major trails, noise and air pollution, and free riding by non-dues-paying …