Social and Behavioral Sciences Commons^™

An Exploratory Study Of Marketing Students’ Perception Of Chatgpt: Thank You For Help! But I Am Also Worried, Kelly La Venture, Hyun Sang An, Wooyang Kim

Association of Marketing Theory and Practice Proceedings 2024

Generative Artificial Intelligence (GenAI), including tools like ChatGPT, is rapidly emerging as a pivotal force in various industries, especially in marketing. These GenAI tools, help marketers employ new capabilities and innovative approaches for ideating and executing marketing tasks. Despite its apparent usefulness, GenAI is often perceived as a double-edged tool. Its positive aspects, such as enhanced efficiency and effectiveness, are acclaimed in professional domains, while academic discussions often emphasize challenges like ethical usage and transparency. The purpose of this study is to explore marketing major students’ nuanced perceptions toward GenAI, exploring their views on its opportunities, threats, pros, and cons …

Jesuit B-Schools: Powering Regional Socio-Economic Development And Problem Solving Through Analysis & Application Of Best Global Practices, María Del Pino Ramos, Anatoly Zhuplev, Jose Rincón, María José Vazquez

LMU Librarian Publications & Presentations

Our exploratory research and development (R&D) project is a joint undertaking by two Jesuit institutions, Loyola Marymount University (LMU), U.S.A., and Universidad Loyola Andalucía (ULA), Spain. We aim to leverage collaborative potential of Jesuit B-schools to facilitate regional socio-economic development (RSED) and growth through the analysis and application of best global practices. Many universities have rich intellectual potential and information resources that are often underutilized. Our undertaking strives to engage these resources to foster positive impacts on RSED and problem-solving. The project aligns with Jesuit educational values and aims to redirect the creative power of the young generation from dependency …

Students' Perceptions Of Professional Short-Messaging Education In Undergraduate Courses, Seth S. Frei, Allison M. Alford, Ashly B. Smith

Journal of Communication Pedagogy

The popularity of short-messaging formats, like text and chat, is on the rise in the workplace with many employees preferring this style over long-form options like email. While many businesses expect employees to communicate using short messages, students may be ill-equipped to effectively use these methods due to a lack of formal training. This study sets out to understand students’ experience, confidence, and education related to professional short messaging. Results indicate a correlation between confidence and experience levels in writing text and chat messages. Further, the participants who indicated they had training on writing short messages, indicated they learned it …

Singapore Management University (Smu): Tracking The Strategy Evolution Of A Start-Up University, Michelle P. Lee, Howard Thomas, Alex Wilson

Research Collection Lee Kong Chian School Of Business

The year 2020 marked the 20th anniversary of the Singapore Management University (SMU). SMU exists in an ecosystem for higher education that is quite unlike what one might find in other parts of the world. The supportive and stable environment the Singapore government provided in terms of its funding and policies meant a more predictable environment within which a university can make long-range planning. Singapore's development since its independence in 1965 has been undergirded by the belief that a strong educational system is the backbone of the country's economic development. The Era of Evolution is a story of both implementation …

E Pluribus Unum: Increasing A Shared Understanding Of Mission At Marine Corps University, Edward Greiner, Kirstin Pantazis, Christopher Reid, Dominick White

Doctor of Education Capstones

E PLURIBUS UNUM: INCREASING A SHARED UNDERSTANDING OF MISSION AT MARINE CORPS UNIVERSITY

By Edward Greiner, Kirstin Pantazis, Christopher Reid, and Dominick White

A capstone project submitted in partial fulfillment of the requirements for the degree of Doctor of Education in the Department of Educational Leadership at Virginia Commonwealth University

Virginia Commonwealth University, 2023.

Capstone Chair: Beth E. Bukoski, Ph.D., Department of Educational Leadership

Mergers between higher education institutions present unique challenges to creating and maintaining a shared understanding of mission. Additionally, professional military education institutions with civilian faculty and staff must blend military and civilian cultures in the workplace. …

Leading Business Schools, Julie Davies, Howard Thomas, Eric Cornuel, Rolf D. Cremer

Research Collection Lee Kong Chian School Of Business

Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools. Leading a Business School demystifies this complex and dynamic role, offering international insights into deans’ dilemmas in different contexts and situations. It highlights the importance of deans creating challenging and supportive learning cultures to enhance business and management education, organizations and society more broadly.Written by renowned experts on the role of the dean, Julie Davies, Howard Thomas, Eric Cornuel and Rolf D. Cremer, the book traces the historical evolution …

Leading A Business School, Julie Davis, Howard Thomas, Eric Cornuel, Rolf D. Cremer

Research Collection Lee Kong Chian School Of Business

Business schools are critical players in higher education, educating current and future leaders to make a difference in the world. Yet we know surprisingly little about the leaders of business schools. Leading a Business School demystifies this complex and dynamic role, offering international insights into deans’ dilemmas in different contexts and situations. It highlights the importance of deans creating challenging and supportive learning cultures to enhance business and management education, organizations and society more broadly. The book traces the historical evolution of the business school deanship, the current challenges and future sources of disruption. The leadership characteristics and styles of …

Experiencing Workplace Inclusion: Critical Incidents That Create A Sense Of Inclusion For Professional Staff In Higher Education, Katherine Penn Lampley

Antioch University Full-Text Dissertations & Theses

Professional staff make up the majority of employees at colleges and universities in the United States but are rarely the focus of research in higher education. As a result, little is known about how these employees experience the workplace, creating a challenge for educational institutions working to attract, develop, and retain this essential resource. Employees who feel included in the workplace have higher performance levels and are more likely to remain with their organizations, but workplace inclusion is a complex and undertheorized psychological phenomenon. This exploratory study provides insight into the psychological experience of inclusion by examining the experiences, interactions, …

Strengthening The Southern Nevada Workforce Pipeline, Katie M. Gilbertson

Policy Briefs and Reports

This report analyzes the Southern Nevada employment ecosystem by utilizing occupational clusters recognized by the U.S. Department of Labor. The first section examines occupations in the tourism industry using three occupational clusters: hospitality and leisure; arts, audio/video technology and communications; and the transportation, distribution, and logistics. Next, this report utilizes the Las Vegas Global Economic Alliance’s 2022 Workforce Blueprint to identify the top 15 in-demand occupations for Southern Nevada and occupational clusters. A case study of the MGM College Opportunity Program (COP) is presented to demonstrate an existing workforce training program that promotes upward mobility of leisure and hospitality employees …

Executive Summary: Driving The Southern Nevada Health Economy Forward, Tripp Umbach

Policy Briefs and Reports

The University of Nevada, Las Vegas (UNLV) plans to develop an integrated academic health center within the Las Vegas Medical District (LVMD).1 The academic health center includes UNLV’s five health science schools and mental and behavioral health, which is distributed among several colleges (medicine, liberal arts, urban affairs, and education) in the university. University Medical Center (UMC), a major teaching hospital, will also be an important driver of the academic health center. For the purposes of this report, UNLV’s medical and health science entities along with UMC are referred to collectively as the UNLV Academic Health Center.

Driving The Southern Nevada Health Economy Forward: Benefits Of A Transformational Unlv Academic Health Center, Tripp Umbach

Policy Briefs and Reports

The University of Nevada, Las Vegas (UNLV) plans to develop an integrated academic health center within the Las Vegas Medical District (LVMD). The academic health center includes UNLV’s five health science schools and mental and behavioral health, which is distributed among several colleges (medicine, liberal arts, urban affairs, and education) in the university. University Medical Center (UMC), a major teaching hospital, will also be an important driver of the academic health center. For the purposes of this report, UNLV’s medical and health science entities along with UMC are referred to collectively as the UNLV Academic Health Center. Additional academic health …

Nevada Economic Development And Public Policy 2022-2026: A Sustainable Future For All Nevadans, The Lincy Institute, Brookings Mountain West

Policy Briefs and Reports

This report evaluates economic development efforts in the State of Nevada since the 2011 publication of Unify, Regionalize, Diversify: An Economic Development Agenda for Nevada; assesses demographic and economic trends for Nevada and its regions; examines how state and federal actions since the onset of COVID-19 can position Nevada and its regions to address long-standing economic, educational, and social deficits; and offers policy recommendations to be implemented in the next four years to facilitate a sustainable future for all Nevadans.

Going Virtual: Addressing The Challenges Faced By Organizational Leaders When Employees Transition To Virtual Environments In Times Of Crisis, Mary Susan Johnson

Doctoral Dissertations and Projects

In response to the COVID-19 pandemic, colleges and universities across the world moved their operations online. While a great deal of focus was placed on the value of teaching and learning during a crisis period, very little attention was paid to the other side of higher education institutions—the business side. Suddenly these institutions and their operational staff were forced to discover new ways to perform tasks that had always been completed in person. The leaders of these organizations faced the added challenge of ensuring that their workforce remained engaged and motivated while working in the midst of stressful, even chaotic …

Leadership Adaptability Within The Higher Education Industry, Rebecca Niemeyer Rens

Doctoral Dissertations and Projects

Dynamism in the higher education industry (HEI) has created unprecedented complexity and uncertainty for leaders at colleges and universities across the globe. The challenges to competitive advantage and sustainability created by dynamic conditions have been exacerbated and accelerated by the COVID-19 pandemic and health crisis. HEI leaders are struggling to adapt antiquated and traditionally held methods and practices to navigate the rapid changes and survive the resulting chaos. The ability of leaders to adapt to dynamism in contemporary industry conditions is influenced by the external and internal environments; in term, these leaders’ capacity for change impacts the adaptability of the …

Student Loan Debt And First-Generation Community College Students, Sandra A. Fuentes

University of the Pacific Theses and Dissertations

The rising costs of college attendance and changes in financial aid packages leave students with little option other than to incur a debt of some amount. Unfortunately, colleges often fail to provide adequate financial literacy and student loan information so prospective students planning to attend college can make informed decisions. Student loans may seem attractive in the short term because, unlike other loans, repayment does not begin immediately. However, the accrual of student loan debt leads to long-term financial consequences, including the opportunity to build economic wealth after graduation. Utilizing a basic qualitative research design, I explored first-generation community college …

Policymaker Discourse In Colorado Public Higher Education Appropriations, Nathan Willers

Electronic Theses and Dissertations

State funding for higher education is one of the most pressing issues facing both institutions and policymakers in 2022. Colorado has seen significant declines in the amount of state funding per student over the past two decades, resulting in increases in student burdens for tuition. Policy discourse analysis through a poststructural and neoliberal lens provided insight towards the legislative process and the discursive themes utilized by Colorado policymakers during the 2021-22 legislative budgeting cycle. Twelve artifacts were analyzed, including a mix of policy briefs, hearings, and budget and appropriations reports, for discursive data related to the state’s appropriations for public …

Celebrating A Milestone: 20th Anniversary Achievement Highlights [School Of Accountancy], Singapore Management University

SMU Corporate Reports

The book “Celebrating a Milestone 20^th Anniversary Achievement Highlights” was published in August 2021 to commemorate SoA’s 20^th Anniversary as well as the 15^th Anniversary of the Master of Professional Accounting Programme. The book documents the achievements and key milestones in SoA’s history.

Higher Education Business And Technology Leaders’ Behaviors That Drive Outcome Alignment, Katherine Lynch-Holmes

Dissertations

Higher education institutions (HEIs) face unprecedented challenges, including capacity alignment, financial sustainability, and even public confidence (Grajeck & Brooks, 2020; Grawe, 2019; Oblinger, 2019; Simone, 2020, Wheeler, 2020, Witt & Coyne, 2019). Financial challenges force HEIs to reduce costs by making decisions like cutting programs, laying off staff or merging institutions to reduce operating costs (Chen et al., 2019; Sellingo, 2017; Witt & Coyne, 2019). Higher education leaders (HELs) must act as trusted partners and broker technology to align processes, support, and outcomes (Luftman 2000; Petkovics, 2018; Reinitz, 2019). Unfortunately, higher education’s business-technology (BITA) alignment remains lower than other national …

Exploring University Student Engagement And Sense Of Belonging During Work-Integrated Learning, Anna D. Rowe, Denise Jackson, Jenny Fleming

Research outputs 2014 to 2021

Work-integrated learning (WIL) is recognised as a valuable pedagogical strategy for developing graduate employability, increasing employment prospects and contributing to a range of other learning outcomes. The purpose of this exploratory study was to determine the degree to which WIL students in higher education, felt they fully engaged in workplace activities and experienced a sense of belonging to their workplace environment. Further aims were to identify factors that facilitated and inhibited their engagement and belonging. Data were collected using an online survey of 151 students undertaking WIL as part of a university degree, in the contexts of business, sociology and …

Exploring Academic Leadership In Higher Education Through The Lens Of Leader-To-Member Exchange (Lmx) Theory, Dequies A. Lanier

Theses and Dissertations

A phenomenological study focused on Exploring Academic Leadership in Higher Education Through The Lens of Leader-to-Member Exchange (LMX) Theory, Dequies A. Lanier, 2020: Applied Dissertation, Nova Southeastern University, Abraham S. Fischler College of Education and School of Criminal Justice. Keywords: communication, leadership development, higher education, leader-member exchange, organizational leadership This applied dissertation was designed to explore the communication between higher education leaders and faculty at the department level in the United States at a southeastern higher education institution. The study sought to explore (a) the communication relationship between leaders and followers; (b) commitment to the organization; and (c) suggested communication …

Higher Education Responses To Crisis: A Case Study Of Clark University And The Pandemic Of 2020, Lisa Gillingham

School of Professional Studies

The COVID-19 pandemic has delivered an existential challenge to universities and other academic institutions at a time when they are already grappling with other weighty issues that may alter the fabric of higher education. COVID-19 has forced these institutions to consider and employ new ways of conducting its work with a sense urgency that is unprecedented in the recent history of the academy. The rate of learning around these models is rapid, and Higher Education is ripe for change.

Clark University has addressed the pandemic with a plan to protect and pivot using strategies that support the continuation of its …

Preparing Law Students For The Future Of Work, Technology, And Globalization, Tashfeen Ahmad

Journal of Global Awareness

This paper aims to assist lecturers, universities, and their administrators in improving their law degrees. This is in the context of the future of work. This paper will reflect on how to tailor a law degree to improve the employability of students with this degree. This piece emerged as a viewpoint to identify best practices to prepare a law student for better employability. Significant benefits and opportunities can be unlocked if educators apply and incorporate the findings from this piece. Educators should rethink how they deliver law degrees, keeping in mind the emerging trends in their respective job markets. This …

Covid-19 And Management Education: Reflections On Challenges, Opportunities, And Potential Futures, Steve Brammer, Timothy Clark

Research Collection Lee Kong Chian School Of Business

COVID-19 is having profound impacts on tertiary education globally. Border closures, cuts to aviation capacity, mandatory quarantine on entering a country, restrictions on mass gatherings, and social distancing all pose challenges to higher education (HE) institutions. Business Schools (BSs) have larger and more internationally diverse cohorts of students and staff, generating particular challenges, but also often have more mature digital and remote education capabilities that enable responses to COVID-19. Therefore, exploring emergent evidence on how BSs are likely to be affected by COVID-19 over the short, medium, and long term is of significant importance to our community. In this commentary, …

What Motivates People To Give, Cortni Megan Huffman

2020 Symposium Posters

Giving in the form of donations is crucial to a university’s success. A lot of research has been done on alumni giving, it’s the importance, and why alumni give, but little research has been conducted on how to get current students involved and what’s important to them. In this presentation, I will be discussing the theoretical approaches used to understand alumni giving and how we can translate the relationship marketing theory to get current students to donate to their future alumna matter. I conducted a pilot study wherein I asked current students if they would donate to Eastern Washington University …

Digitalisation Of Smes In Singapore: An Institute Of Higher Learning-Enterprise Partnership Model, Benjamin Huan Zhou Lee, Gary Pan

Research Collection School Of Accountancy

An SME had commissioned a team of five accounting students to develop a forecasting model using analytics. The student team was from the Accounting Analytics Capstone (SMU-X) course offered by the School of Accountancy, Singapore Management University (SMU), in January 2018. For this project, the student-consultants applied their knowledge of accounting data and analytics, combining it with a multidisciplinary approach to solve real-world complex financial analytical problems that have real-time consequences.

Social Responsibility Of Private Higher Educational Sector Towardsthe Teaching Faculties, S. Irish Angelin, Y. Ebenezer

International Review of Business and Economics

Sensitization of staff is one of the fundamental agenda behindhand of social responsibility when focused from any view. Recent years we could find emerging of many universities and colleges in and around globally. According to the UGC (University Grants Commission) Feb 2020 list, India has 935 universities includes 409 state universities, 349 private universities, 50 central universities and 127 deemed to be universities. In India, colleges and universities play a vital role in societies. Also from the Educational Statistics at A Glance (ESAG) survey published by Ministry of Human Resource Development, Department of School Education & Literacy Statistics Division, the …

A Look At Vision: Perspectives Throughout The Organizational Hierarchy Of The Christian University Context, William Kyle Brantley

Electronic Theses and Dissertations

Research supports vision as a central tenet to leadership. Just as important as the content of vision is how it is communicated. However, once a vision is cast, far less is known about how it is communicated throughout the organization and how it influences members throughout the organizational hierarchy. For faith-based organizations like Christian colleges and universities, vision is particularly important as it serves to steer the institution toward a greater realization of its faith-based identity. This study contributes to the empirical research on vision, its communication, and its effect, as both the nature and impact of vision communication within …

Engaging High School Students Towards A Career In Cybersecurity, Caroline Rose Ster

Journalism

The following study acknowledges the numerous jobs available in cybersecurity and searches for ways to use public relations efforts to engage high school students towards a career in cybersecurity. While the field of cybersecurity is growing and the amount of jobs are increasing, there is currently not enough people pursuing a career in cybersecurity. This lack of professionals is dangerous because there are simply not enough professionals that are seeking to progress the field, and there’s not enough people to fight the increasing number of cyberattacks. The main goal for this project was to discover public relations tactics that can …

Minerva 2019, The Honors College

Minerva

This issue of Minerva includes a farewell from departing Honors Dean, François Amar; an article on the new service-learning course HON 175 and the course's inaugural Hurricane Island experience; and a deep dive into the Servant Heart Research Collaborative and the group's visit to Sierra Leone, Africa. Other highlights include reflections by a number of Honors faculty who returned from sabbatical; and a look into 2019-2020 student thesis research and internship experiences.

Analyzing Public Relations As A Strategic Management Function At Sec Universities, Whitney Harder

MPA/MPP/MPFM Capstone Projects

A changing higher education landscape – rising costs, competition and skepticism – coupled with a changing media and communications landscape – a 24/7 news cycle with fewer local journalists, new technology and the expectation of instant and constant communication – have pushed universities to try to become more effective and efficient in telling their institutional stories to multiple stakeholder groups. Institutional leaders are concerned about how higher education and their institutions present public value and communicate their impact on both the students they graduate and their communities. But how are they using public relations and communications to deliver solutions for …