Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Institution
- Publication
- Publication Type
Articles 1 - 10 of 10
Full-Text Articles in Social and Behavioral Sciences
Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh
Building A Direct Marketing Bridge To High Achieving Students: Introducing A Cost Effective Financial Aid Leveraging Model, Oscar T. Mcknight, Ronald Paugh
Oscar T McKnight Ph.D.
No abstract provided.
Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong
Acceptance Of Golden Rice In The Philippine Rice Bowl, Mark Chong
Research Collection Lee Kong Chian School Of Business
Few science issues in recent years have elicited such polarized public reactions as modern biotechnology and its agricultural applications. Although a new study conducted by the University of Illinois at Urbana-Champaign and the International Service for the Acquisition of Agri-biotech Applications (Ithaca, NY, USA) indicates that Southeast Asian stakeholders generally hold positive views about agricultural biotechnology.
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Designated Marketing Areas: Using Zip Codes As A Marketing Tool: 2003, Norma P. Nickerson
Institute for Tourism and Recreation Research Publications
This report converts zip codes of nonresident visitors to Montana as well as all visitors to each of the six Montana travel regions into the 211 Designated Marketing Areas of the United States. An analysis of successful existing markets and opportunity markets is provided.
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Gold West Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Gold West Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Missouri River Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Missouri River Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Attraction Visitors In Custer Country Travel Region, Norma P. Nickerson, Bethany Sutton, Jim Wilton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Custer Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Russell Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Russell Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Glacier Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Glacier Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Attraction Visitors In Yellowstone Country Travel Region, Norma P. Nickerson, Bethany Sutton
Institute for Tourism and Recreation Research Publications
The analysis of visitors to attractions in Yellowstone Country provides reasons for visiting the region, activities engaged in, attractions visited, information sources, and demographic profiles of the travel group. Marketing suggestions are provided based on visitor profiles.
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Increasing Acceptance Of Managers For The Use Of Marketing Decision Support Systems, Danielle Stern
Faculty of Commerce - Papers (Archive)
There have been many investigations into decision support systems and the range of benefits they can provide to an organisation. Despite the increased use of these systems in professional practice, there remains a lack of acceptance towards marketing decision models, with many managers resisting their full implementation. This paper presents results of a task designed to explore the extent to which decision models are understood. Although findings show low levels of understanding, it appears that relevant ability and skill can be learned. Educational programs could use the task to raise awareness of problems related to human misjudgment and to demonstrate …