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Social and Behavioral Sciences Commons™
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Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Explicating Culture And Its Influence On Magazine Advertisements, Pamela Morris
Pamela K. Morris
The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.
Advertising Images: Reflections And Temptations, Pamela Morris
Advertising Images: Reflections And Temptations, Pamela Morris
Pamela K. Morris
Advertising promotes more than products and services, it also tells us how to look, act, and think. With a unique perspective from both professional and academic experiences, Dr. Morris’ research explores international advertising and how visuals can be read which highlight values found in different countries. Underlying social dimensions, that may otherwise go unnoticed because of their ”naturalness,” can be exposed. Dr. Morris has more than 18 years of account management experience in the advertising industry and has traveled extensively in pursuit of her research interests in advertising, mass media, world culture, and visual literacy, aspects of which she teaches. …
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Advertising And The Mortgage Crisis: A Content Analysis, Pamela Morris
Pamela K. Morris
How do advertising messages differ in 2006 when the economy was on its way up, as compared to in 2009, just after a recession had been declared? This research focuses on the differences in newspaper advertising sponsored by financial institutions, from banks to investment companies. A content analysis of over 550 financial ads finds differences, in the number of ads and the content of ads. Findings should be of interest to academics, practitioners, and policymakers.