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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Mass Communication

2016

Popular music

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

But Will It Play In Grand Rapids? The Role Of Gatekeepers In Music Selection In 1960s Top 40 Radio, Len O'Kelly Jun 2016

But Will It Play In Grand Rapids? The Role Of Gatekeepers In Music Selection In 1960s Top 40 Radio, Len O'Kelly

Len O'Kelly

The decision to play (or not to play) certain songs on the radio can have financial ramifications for performers and for radio stations alike in the form of ratings and revenue. This study considers the theory of gatekeeping at the individual level, paired with industry factors such as advertising, music industry promotion, and payola to explain how radio stations determined which songs to play.  An analysis of playlists from large-market Top 40 radio stations and small-market stations within the larger stations’ coverage areas from the 1960s will determine the direction of spread of song titles and the time frame for …

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Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng Apr 2016

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

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