Social and Behavioral Sciences Commons^™

The Needs That Instagram Satisfies For People Seeking News & How This Displaces Time Spent With Traditional Media, Madeleine Dunn

Graduate Theses and Dissertations

This paper examines how the current climate of mainstream media is changing, and how this may affect journalistic norms and practices. There are many outlets for consumers to receive news, including traditional media, such as television news, newspapers, magazines, etc. There is also social media. The future of mainstream media outlets, like television stations, newspapers, magazines and radio stations, seems to depend on the growing use of social media sites for the use of getting news. This research will focus on Instagram as an alternative to traditional media, and why people prefer to use this outlet to get their news. …

Examining The Association Between Facebook Marketing And Applications Received In Graduate Programs At One University, Heather Danielle Campbell

Graduate Theses and Dissertations

As the technological world continues to grow and expand, the use of social media marketing continues to increase. Graduate programs looking to increase the number of applications received can turn to Facebook to market their programs. This study looks at the use of self-presentation, from a graduate program level of Facebook use, to create content that reaches their target audience. Self-presentation allows graduate programs to control the types of marketing, posts, and content displayed regarding their program in an effort to be seen in a certain light. This study explores six types of Facebook content perceived as favorable in the …

Local Broadcast Reporters Maintaining Social Responsibility And Mental Health While Serving A Community Under Lockdown, Mary-Morgan Ellis

Graduate Theses and Dissertations

This study looks at local broadcast news reporters working in Northwest Arkansas before, at the start, and during the COVID-19 global pandemic. Research for this study includes a content study of the tweets and Twitter accounts of eleven local reporters. This study considers the social responsibility theory and examines how these eleven local reporters use the theory in their everyday work. Research found, though these reporters don’t credit the theory by name, they are still putting its guidelines into effect as a sort of moral compass when creating objective and representative news for their communities. The research also found that …

News Media Trust And Mistrust During The Covid-19 Pandemic, Kaitlyn Seiter

Graduate Theses and Dissertations

With the uncertainty and growing information surrounding the COVID-19 pandemic, news media consumption has increased drastically compared to pre-pandemic consumption. At the start of the pandemic, 94% of Americans reported closely following COVID-19 news, with more than half of Americans spending more than two hours consuming COVID-19 news everyday (SSRS, 2020). With the news media serving as a critical source of information through this public health crisis, the public’s reactions, behaviors, and attitudes to the pandemic stem from the level of trust they have in the news media to share COVID-19 information. Because of this, this study examines trust in …

Towards A Large-Scale Intelligent Mobile-Argumentation And Discovering Arguments, Controversial Topics And Topic-Oriented Focal Sets In Cyber-Argumentation, Najla Althuniyan

Graduate Theses and Dissertations

User-generated content (UGC) platforms host different forms of information, such as audio, video, pictures, and text. They have many online applications, such as social media, blogs, photo and video sharing, customer reviews, debate, and deliberation platforms. Usually, the content of these platforms is provided and consumed by users. Most of these platforms, mainly social media and blogs, are often used for online discussion. These platforms offer tools for users to share and express opinions. Commonly, people from different backgrounds and origins discuss opinions about various issues over the Internet. Furthermore, discussions among users contain substantial information from which knowledge about …

Examining The Demographic And Situational Characteristics That Predict News-Media Coverage Of Bias Homicides:, Caitlin Tidwell

Graduate Theses and Dissertations

Recent trends indicate that incidents of hate crime have become increasingly more violent since 2017, resulting in an overall increase in incidents of bias homicide specifically. Knowledge of bias crime among the general public largely derives from news media sources and, unfortunately, research that illustrates how the media covers and/or portrays bias crime incidents remains underdeveloped. Using theories of strategic news making, the current study examines the types of bias homicide incidents that receive media coverage by constructing a unique database of newspaper articles from prominent, national papers for 216 bias homicides that occurred between 2000 and 2019 drawn from …

Racialized Reality: Crime News And Racial Stereotype Framing, Warrington Sebree

Graduate Theses and Dissertations

Research shows that crime news is a primary mechanism for shaping public consciousness surrounding legal order, social morality, and threats present in their citizens communities. This research explores how news media influences negative attitudes towards criminal justice reform and Black identity. Utilizing Framing Theory, this study focuses on whether negative stereotypes in crime news triggers racial prejudice and bias towards African Americans. Participants of this study will consist of current students at the University of Arkansas, Fayetteville. The findings suggest that knowing the race of a potential criminal assailant influences respondents’ attitudes towards presumptions of guilt, future criminality, and criminal …

Investigating The Role Of Social Capital And Everyday Communication In Campus Community Resilience During The Covid-19 Pandemic, Kaleb A. Turner

Graduate Theses and Dissertations

This thesis investigated the role of social capital and everyday communication in campus community resilience capacities during the COVID-19 pandemic. This study conceptualized the university community as a micro-community that experienced sharp disruption as a result of the COVID-19 pandemic. In the same way that traditionally conceptualized communities harness communication to build resilience, this study provides evidence that micro-communities, such as the university campus, have the same potential. Focus groups with students, faculty, and staff, as well as one-on-one semi-structured interviews with students, resulted in 557 pages of single-spaced transcripts that provided rich data to understand this community resilience context. …

The Impact Of Social Media On The Social Lives Of People With Visual Impairment (Facebook Groups As A Case Study), Itto Outini

Graduate Theses and Dissertations

This present research seeks to provide a more comprehensive understanding of why people with visual impairment use social media. I investigate this question using uses and gratification (U&G) Theory, which was developed by Katz, Blumler, & Gurevitch (1974). The theory explains what people do with media and why. The purpose of this study is twofold: it seeks to document reasons people with visual impairment use Facebook and it endeavors to reveal which variables can influence users’ decisions to use one social media platform instead of another. In particular, I am interested in determining factors motivating users with visual impairment to …

Framing And Newspaper Coverage Of Racial Integration, Amy Unruh

Graduate Theses and Dissertations

For many Americans who grew up in the 1960s, the first published information about Africans came directly from Africa, in the form of exotic photographs and stories in National Geographic. Susan Goldberg, Editor in Chief of National Geographic, addressed the issue of race portrayals in the magazine, reflecting on the realization that National Geographic often provided readers “their first look at the world” while rarely acknowledging the struggles of race in the United States. The magazine displayed full-color photographs depicting Africans from many nations, dressed in native clothing and jewelry, positioned in settings that implied dignity, beauty and strength. Meanwhile, …

The Stigmatization Of Hunger: The Impact Of Social Stigma On Arkansas Youths’ Food Security, Emily Thompson

Graduate Theses and Dissertations

In Arkansas, 26.3% of children are food insecure, meaning they do not have enough or lack the ability to obtain enough food for adequate nutrition (Miller 2019). In recent years, a new phenomenon has been taking place called lunch shaming where children are sometimes forced to wear signs or handstamps that say the child’s lunch account is overdue. This research analyzes how the media frames food insecurity and how perceived social stigmas affect a student’s willingness to seek out help when struggling with food security.

Journalism Vs. Activism: How The Social Impact Of Journalism Has Evolved, Kathryn Serrano

Graduate Theses and Dissertations

The aim of this study was to question the objectivity norm that arose in journalism in the 20th century, and analyze what objectivity means today in the context of investigative journalism. This study examined the mission statements and objectives of the investigative nonprofits The Marshall Project and Injustice Watch, which are two publications with specific mission statements that cover the United States criminal justice system. The examination of these nonprofits helps explore a question of where the line is drawn between journalism and activism. The researcher interviewed 25 journalists from mainstream media outlets, the nonprofits discussed above, and other investigative …

Instagram And Eating Disorders: An Empirical Study Of The Effects Of Instagram On Disordered Eating Habits Among Young Girls, Katherine Wayles

Graduate Theses and Dissertations

Scholars have studied the relationship between body dissatisfaction and social media use, particularly focusing on young women as vulnerable consumers. Many studies concentrate on the amount of media consumed, rather than the specific activities and behaviors associated with feelings of low self-esteem or poor body image. It is important to determine exactly what behaviors and social media engagements contribute to disordered relationships with food, assessing a user’s pre-existing weight/body concerns in relation to the amount and type of media they consume. Instagram in particular is included in this study, as it is an image-based social networking site where users can …

Painting The Leaky Pipeline Pink: Girl Branded Media And The Promotion Of Stem, Juniper Patel

Graduate Theses and Dissertations

This thesis provides a critical feminist analysis of girl branded media depictions of girls in STEM. Through close textual analysis of three case studies—Disney Fairies films, Barbie: Dreamhouse Adventures, and My Little Pony: Equestria Girls media—I found that such STEM promotion tends to emphasize traditional gender roles and neoliberal market values. Disney Fairies films promote traditional gender roles via portrayals of play STEM, white hegemony, and western beauty standards. Additionally, these films promote the neoliberal ideal of industrialization as consequence free. Dreamhouse Adventures depicts STEM in relation to traditional gender norms such as caretaking, heteronormativity, and girl culture. Furthermore, this …

Socially Constructing Marijuana Policy And Target Populations In The News Media, Jonathan Taylor Langner

Graduate Theses and Dissertations

This research focuses on different aspects of the co-construction African Americans and marijuana in the news. First, the historical background of modern drug laws, including marijuana prohibition, and how this was dependent on racialized fears in the wake of the abolition of slavery. Next, the prevalence and variety of marijuana constructions in a national newspaper, with careful attention paid to associations with racial identifiers. Finally, how African American athletes and marijuana are co-constructed in an exemplary article.

Chapter 2 describes how racial fears relate to the social construction of disadvantaged population in the media. We first describe the current situation …

Political Speech On Twitter: A Sentiment Analysis Of Tweets And News Coverage Of Local Gun Policy, Mohamed Lemine M'Bareck

Graduate Theses and Dissertations

While the gun debate has been one of America’s most politically contentious issues, Twitter has become, in recent years a popular venue for politicians to carry out the debate. The present thesis is aimed at better understanding of political speech on Twitter, as well as the ways in which political frames and sentiment on Twitter differ from those of news media coverage regarding gun policy in the state of Arkansas.

The study uses framing theory, which assumes that both news media and individuals use frames to construct perceptions and narratives about issues. Adopting an automated content analysis as a method, …

A Focus On The Us Narrative: Does The New York Times Portrayal Of Women Living With Hiv And Aids In Southern Africa Perpetuate Hiv/Aids Stigma?, Boitshepo Monte Balozwi

Graduate Theses and Dissertations

The aim of the study was to determine the dominant and recurring frames influencing the narrative and media portrayal of women living with HIV and AIDS in Southern Africa, a region characterized by a low socio-economic status and the highest HIV and AIDS infection rates globally. The study analyzed 238 stories published in The New York Times from 1985 to 2017. Findings of the study show that news reports frequently associate sex workers and pregnant women to coverage on HIV and AIDS therefore stigmatizing them as vectors of the disease. The newspaper stories provided adequate socioeconomic context resulting in African …

Applause, Laughter, Chants, And Cheers: An Analysis Of The Rhetorical Skill Of The “Great Communicator”, Reagan Gresham Dye

Graduate Theses and Dissertations

This study takes a content analytic approach to analyze the use of rhetorical devices in televised Republican National Convention (RNC) addresses by former U.S. President Ronald Reagan. By measuring rhetorical strategies and their relationship with the type, strength, synchrony, and duration of audience responses during the 1976, 1980, 1984, and 1992 RNCs, this study finds that Reagan had the ability to control speech factors to his advantage to promote positive audience response. This study finds that Reagan was adept at utilizing humor, external attacks, and advocating for his policy agenda in a way that elicited positive audience responses such as …

A Social Marketing Plan For 7hills Homeless Center, Kendra Labri Williams

Graduate Theses and Dissertations

7hills Homeless Center is located in Fayetteville, Arkansas and is committed to ending homelessness in Northwest Arkansas by developing and implementing innovative services to equip the near-homeless and homeless in leading healthy and productive lives through strategic community partnerships with citizens, business, and government agencies. This thesis offers 7hills Homeless Center a comprehensive social marketing plan. The goal is to increase awareness of homelessness in Northwest Arkansas and to increase donor and volunteer involvement with 7hills. In order to accomplish these goals, a social marketing plan was developed by researching target volunteer and donor audiences, homelessness, and successful campaigns from …

A Content Analysis Of Advertising On Children’S Television Networks, Demarius Davis

Graduate Theses and Dissertations

This content analysis study on licensed characters in advertising collected data in summer 2015 from three children’s cable networks: Cartoon Network, Disney Channel and Nickelodeon. Using Social cognitive theory and based on past research (Barcus, 1975; Atkin, 1976; Calcott & Lee, 1994; Stitt & Kunkel, 2008; LoDolce et al., 2013; Castonguay et al., 2013), the study examined whether the use of licensed characters and emotional appeals varied in advertising for healthy or unhealthy foods, mass media genre and the character’s gender. The study found licensed characters are more likely to be used to promote unhealthy foods, originate from movies and …

Gender Representation And Occupational Portrayals In Primetime Television, Brittany Smith

Graduate Theses and Dissertations

This study examined gender representation and occupational portrayals on primetime television, in order to determine if gender-role stereotypes are still present throughout programming, and what progress, if any, has been made in comparison to previous studies. A content analysis was done on primetime programming airing during the fall of 2013 on ABC, CBS, NBC, Fox, and the CW, and analyzed gender, major and minor character, genre, occupation, and marital status. The findings of this study reveal that women are still underrepresented on-screen, as well as in prestigious occupations, especially when compared to their real world representation. This study also examined …

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Human Nature And Cop Art: A Biocultural History Of The Police Procedural, Jay Edward Baldwin

Graduate Theses and Dissertations

Prior to 1948 there was no “police procedural” genre of crime fiction. After 1948 and since, the genre, which prominently features police officers at work, has been among the more popular of all forms of literary, televisual, and cinematic fiction. The received history suggests that much of the credit for this is due to Jack Webb, creator of Dragnet.

This study complicates that received history and traces the historical emergence of this signifying practice to early 20th century ideologies of Social control and the conjuncture of Social forces that ultimately coalesced in the training practices of the Los Angeles Police …

Framing Responsibility For Bullying: An Ethnographic Content Analysis, Kayla Knight

Graduate Theses and Dissertations

The purpose of the current study is to explore ways in which American print news media frame responsibility for adolescent and teen bullying. More specifically, how media portray responsibility for the underlying causes and consequences of bullying, as well as for responding to bullying, are examined. Drawing from media studies and the construction of Social problems literature, the study is guided by two broad research questions, 1) How do American news media frame responsibility for bullying? and 2) What news sources, or "claims-makers," are selected as authorities on bullying in news media articles? Articles published between 2009 and 2013 are …

Social Media In The Church, Derick Ray Mckinney

Graduate Theses and Dissertations

This thesis project examines the effectiveness of social media in the church. Sites like Facebook, Twitter, Instagram, and YouTube have the potential to shape the way the world communicates. Many churches have even begun utilizing social media in their ministry efforts. They publicize, pray, encourage, and promote events, all using social media. This paper argues that Bible believing churches can effectively use social media to communicate to their members by announcing upcoming events, sharing audience specific information, and knowing the best time to post on these sites. This project shows a social media strategy implemented into New Heights Church in …

Gender, Humor And Quality Of Life In Workplace Sitcoms: A Content Analysis Examining Agency In Post-Recession Situation Comedies, Gwendolyn Logan Bost

Graduate Theses and Dissertations

This study used content analysis to analyze gender representations in post-recession workplace sitcoms using a typology developed using Maslow's Hierarchy of needs. 100 episodes of programming were analyzed by five graduate researchers for a total of 2579 cases. Though men dominated the sample, results were dissimilar from previous findings within some of the literature on televised representations of gender. Findings indicated that need type for most commonly expressed needs were split fairly evenly by gender, but that less expressed needs were more polarized with regard to gender representation. Women also met their own needs more than men did, and had …

Visual And Linguistic Influences On Public Perceptions Of Swine Confinement, Arthur Leal

Graduate Theses and Dissertations

This study was designed to analyze the visual and linguistic characteristics of online (YouTube) videos and electronic newspapers, identifying relationships with positive, negative, and neutral attitudes toward swine confinement.

This study followed a content analysis design. Two coders, trained to an acceptable level of agreement (κ = .68), examined online videos and electronic newspapers, assessing linguistic and visual images used in relation to attitudes toward swine confinement. A series of search terms deemed suitable for this study's objectives were employed in multiple search engines, and 48 articles and 157 videos were coded for content.

Results from this study showed that …

Media Focus In Afghanistan News Coverage, Abdul Qahar Jawad

Graduate Theses and Dissertations

This study explored the Media Focus in Afghanistan News Coverage to examine what categories of Afghanistan-related news received the largest amount of coverage during periods from 2010 to 2012. This study covered reports in The New York Times, The Washington Post, USA Today, and The Daily Outlook Afghanistan, a national Afghan news outlet, as a sample within a period of three months over three years (June 2010, July 2011, and August 2012). The 147 news stories' headlines of the four news organizations were studied to find what categories (process: peace talks, negotiation, and economic development; conflict: violence and military action; …

The Perception Of Athletes In Local And Neutral Media Markets, Gregory Stine

Graduate Theses and Dissertations

This study examined the perception of professional athletes in local and neutral media markets. The purpose of the study was to determine how people in Philadelphia and people in Arkansas feel toward the Philadelphia Eagles' Nnamdi Asomugha. It was expected that the study's participants in Philadelphia would feel more positively toward Asomugha and would be more aware of his off-the-field contributions. Additionally, it was expected that there would be a positive relationship between team identification level and both positive feelings toward Asomugha and awareness of his efforts away from the field. Finally, it was anticipated that participants near Philadelphia would …

An Exploration Of Social Media Use In Local Television News Stations: An Evaluation And Development Of A Successful New Media Strategy, Aniseh Ebbini

Graduate Theses and Dissertations

This paper examines the ways in which Social media have gained popularity over the last decade, amongst the public, and especially in the television news industry. After evaluating the current ways Social media are being implemented and observing national trends, I developed a comprehensive new media strategy to serve as a guide and reference for any television station wanting to incorporate these tools into its regimen.