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Full-Text Articles in Social and Behavioral Sciences
Overcoming The Dark Side: Seeing Through The Spin Of Public Relations In The News, Samantha Stanley
Overcoming The Dark Side: Seeing Through The Spin Of Public Relations In The News, Samantha Stanley
First Global News Literacy Conference
In its current state, news literacy curriculum covers all the information types that consumers will see when they read, watch, listen to, and interact with news content. While current lessons do explain how press releases distribute information in the “promotion / publicity” neighborhood, there is much more nuance to the practice of PR that impacts information people read as ‘news’. In today’s climate of political spin cycles, it is more important than ever for news consumers to understand what public relations is and how its strategies influence news content. Because the practice of public relations is so often misunderstood and …
News Or Native Advertising, Hoang Xuan Phuong
News Or Native Advertising, Hoang Xuan Phuong
First Global News Literacy Conference
We are living in a world surrounded by media. Companies are constantly thinking of new ways of communicating and engaging with the public. When the reader is overwhelmed by advertisements in media, they are no longer persuasive to audiences who begin to disbelieve and question what the companies want to promote and sell. The technique of native advertising, which "employs a third party” such as media, social media, celebrities, professionals and people of high stature, has become an important tool that contributes positively to the success of a business. Sponsored articles and television shows are produced in the same way …