Social and Behavioral Sciences Commons^™

Abstract: Global Advertising Exposed: How J. Walter Thompson Conquered Western Europe, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

Western Europe's transformation from a group of countries that was almost completely destroyed as a result of World War II to the development of the prosperous European Union in the twenty-first century was a combination of many factors, including substantial monetary aid from the United States but also business know-how in the form of U.S. companies that decided to expand to Europe in search for consumers that were hungry for American products and services. The purpose of this historical paper was to explore how J. Walter Thompson, a U.S.-based global advertising agency, developed from a purely domestic business into one …

As Newsrooms Make Cuts, Put Training First, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

If your newsroom is shrinking, this is the time to pour more resources into helping your staff become the best they can be. And, it doesn't have to cost an arm and a leg. Understanding staff needs is the first step in creating a staff-development program. As the top editor, decide what skills you would like to see your staff polish over the coming months or year. Then, go into the newsroom to ask the staff their needs. Keep the survey simple, so that staff members won't be turned off. With the vision and the needs in mind, use a …

Put Your Own Life Under The Microscope, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Hilary Rodham Clinton. John Edwards. Rudy Giuliani. John McCain. Barack Obama. Bill Richardson. Mitt Romney. Fred Thompson. So many choices.

Honesty. Integrity. Knowledge. Wisdom. Experience. Intelligence. Leadership. Strength. Prosperity. Family dynamics. Health. Such high standards.

As journalists, we are charged with exploring the issues and the candidates, revealing to voters the candidates' stances on the issues and who they are as individuals and leaders. We look at their experience, or lack thereof. Their voting record, or lack thereof. We look at their professional and personal lives. Their health, their wealth, their associations, their decisions are subject to scrutiny. We do …

A Little Time Can Bring Big Rewards, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Academic fraud in the men's basketball program. The unseen world of cancer survivors. Limited ambulance service in low-income areas. The topics can be explored in Anytown USA. And they'll give readers information that illuminates the world around them. And guess what? They're the stuff of Pulitzers — really.

In 2000, George Dohrmann of the St. Paul Pioneer Press won a Pulitzer for beat reporting when he uncovered academic fraud within the University of Minnesota's men's basketball program. In 2005, Amy Dockser Marcus of the Wall Street Journal won a beat-reporting Pulitzer for her stories about patients, families and physicians facing …

Job Search Should Be Balanced, Organized, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

You're out of a job and overwhelmed by the job search process. Don't worry, there's hope. The feelings of being pressured to find a job and being overwhelmed with the job search can be shared by veterans and newcomers alike. Veterans may be wondering what they can possibly do after spending a career in journalism, while newcomers are hunting for their first big break. A balanced and organized approach to the job search is key to your success. Here are some tips to guide you.

Review Of The Broidered Garment: The Love Story Of Mona Martinsen And John G. Neihardt, By Hilda Martinsen Neihardt, Timothy G. Anderson

College of Journalism and Mass Communications: Faculty Publications

Hilda Neihardt supplements familiar anecdotes with her own observations and with stories she heard around her parents' kitchen table as a child. Having spent years as the valiant custodian of her father's legacy, she tells the tale not only of the writer who would become the poet laureate of Nebraska but also of a sculptor who essentially gave up her art for his, a woman who, raised in fine homes in New York and Germany, moved to tiny Bancroft, Nebraska, to join not only a new husband but also a forceful mother-in-law. It is a story--of making not only poetry …

Ready Yourself For Newsroom Cuts:The Eight "Rs" Of Preparation For These Uncertain Times, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

One really cannot escape the reality: Newspaper and magazine industries are shrinking. Layoffs and buyouts are frequent occurrences. We see it in headlines, coast to coast. We hear from colleagues. Sometimes, we experience it ourselves. So, what if you are presented a pink slip? What are you to do? If the day comes and you are on the list to go, here are some "Rs" to help you through this time.

News Groups Must Innovate Or Die, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Without dedication to and movement in innovation, the newspaper industry will surely die a slow and painful death.

Innovation is something our industry struggles with, but most realize we must innovate or die. The American Press Institute launched Newspaper Next, a project designed to research and test new business models. API is working with Innosight, a consulting and training firm founded and led by Harvard Business School professor Clayton Christensen. Doing business the old way just won't do anymore. API and its Newspaper Next task force, Gannett and the Atlanta Journal- Constitution are examples of taking that realization seriously and …

Procrastination: The Death Of Opportunity, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Piers Steel, a University of Calgary business professor, recently released a study that took him 10 years — more time than he expected. His paper, "The Nature of Procrastination: A Meta-Analytic and Theoretical Review of Quintessential Self-Regulatory Failure," was published in the American Psychological Association's Psychological Bulletin. Steel, a professor of human resources and organizational dynamics, devoured previous studies, reports and 691 correlations to figure out why we procrastinate. Fifteen to 20 percent of the general population are procrastinators, and the prevalence is growing, Steel concluded.

Death Of Journalists Creates Void: Black Trailblazers Boyd And Bradley Leave Behind Many Great Lessons, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

November 2006 marked the deaths of two journalistic giants whose careers should teach us much about journalism and diversity. I speak of Gerald Boyd, former managing editor of The New York Times, and Ed Bradley, correspondent with CBS News magazine show "60 Minutes." Boyd, 56, and Bradley, 65, died within days of each other.

In the Times' obituary, Boyd was recognized for his leadership roles in work that garnered the newspaper nine Pulitzer Prizes. The topics: the first World Trade Center bombing; children of poverty; the complexities of race relations in the United States; and the aftermath of the Sept. …

Renovating The Republic: Unified Germany Confronts Its History – Both Deep And Recent – As It Defines Itself For The 21st Century, Katie Backman, Joel Gehringer, Kyle Harpster, Katelyn Kerkhove, Tiffany Lee, Hilary Stohs-Krause, Teresa Prince, Matt Eichinger, Emily Ingram, Tanna Kimmerling, Heather Price, Ewelina Skaza, Brady Jones, Nels Sorensen Jr., Stephanie Sparks, Rachel Anderson, Megan Carrick, Justin Petersen, Chris Welch, Timothy G. Anderson, Charlyne Berens, Nancy Anderson, Frauke Hachtmann, Bernard Mccoy, Michael Farrell, Bruce Thorson, Mr Hahn

College of Journalism and Mass Communications: Student Media

Germany and America go way back.

German soldiers fought in the American Revolutionary War, and German settlers already had begun finding their way to America before the colonies became a nation. By the 1850s, many Germans had settled in the Midwest, and they followed the frontier west to the Great Plains. Germans were the largest group of immigrants arriving in Nebraska between 1854 and 1894, and by 1900, almost 20 percent of the state was first- and second-generation Germans.

For the past year, a group of University of Nebraska-Lincoln journalism students has closely examined this foreign country that, perhaps more …

Communicating Ethnicity: A Phenomenological Analysis Of Constructed Identity, Laura L. Pierson

College of Journalism and Mass Communications: Theses

This dissertation uses phenomenology, along with a constructionist framework, to explore the ways an ethnic community in central Texas constructs and communicates its cultural identity. The first goal of this study (RQ1) was to describe how the people of Norse, Texas experience ethnicity. The second goal of this study (RQ2) was to discover how this ethnicity was communicatively constructed and maintained. The third goal of this study (RQ3) was to learn how the relationship between ethnic identity and communication contributes to the creation of shared meanings within the community. The fourth goal (RQ4) of this study was to describe the …

10 Tips For Turning Your Career Dreams Into Reality, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Few things excite me like the chance to teach about turning dreams into reality. Add the opportunity to talk one on one with dreamers, and I have the makings of a perfect day. I had the chance to do both at the 2006 SPJ Convention & National Journalism Conference in Chicago.
So how do you turn your dreams into reality? Start by turning your dreams into a goal that's specific, measurable, action-oriented, realistic and time sensitive. From there, incorporate these 10 tips into your life.

Work Now To Paint A Rosey Financial Picture For The Future, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

How's your money, honey? That question may cause you to cringe and cry, or it may give you a confident smile. For those who cringe and cry, it's time to start painting a new financial picture that keeps the future in mind.

Money affects the ability to pursue your goals and the future lifestyle you want. I've worked with people who are trying to get out of debt and preparing for retirement. Fortunately, some I've worked with have stayed on top of their finances: saving, investing and preparing for the topsy turvy world of layoffs, buyouts and the eventual bliss …

Formal Mentoring Program Great For Developing Staff, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Rita Boags, an organizational consultant and educator, has been spreading the word about the benefits of mentoring for 20 years. Her program, offered through her Castro Valley, Calif-based company, Leadership Technologies, promotes having structure that improves learning and quickens growing. Boags developed her formal program from years of study and work in community, academic and corporate settings.

You'll recognize many of the corporations and agencies for which she has designed programs: Fannie Mae, Hughes Aircraft Co., The World Bank, John Hancock Financial Services, Dow Corning Corp., Coca Cola Company, Ernst & Young, General Motors Corporation Finance Group, U.S. Department of …

Don't Let Society Define Your True Happiness, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Kathleen Hall became one of the fortunate few. She lived a life filled with all the trappings of success: She had snagged a corner office in the tallest buildings in Atlanta and New York. She enjoyed marvelous vacations, wore fabulous clothes and had a beautiful family. Life is beautiful, right? One day, as she was following her same routine, she took the World Trade Center elevator up to her office. But this ride was different: Her chest was tight, she had trouble breathing, she thought she was having a heart attack. After escaping the elevator, she clung to the wall …

Tips To Learn Your Beat, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Today, you've been assigned a new beat at your newspaper. You don't have the expertise, and you have less time than you imagined to master it. Or perhaps, you've landed in a new city on a new beat, and you have to get up to speed yesterday. In the corporate world, most leaders expect their new hires to be effective in about six months. When you can make the transition fast, you can make solid contributions to the paper. A four-step plan can help you create a strategy that gives you direction and brings greater depth to your coverage. A …

Platte River Odyssey, Derek Drost, Toru Fujioka, Kimberly Hansen, Steve Hermann, Art Hovey, Nate Jenkins, Algis J. Laukaitis, Yangyoung Lee, Joyita Mallik, Sarah Mccammon, Andrew Moseman, Kristine Nemec, Olga Pierce, Max Post Van Der Berg, Rachael Seravalli, Jason Wiest

College of Journalism and Mass Communications: Student Media

Contents

4 | Nebraska’s Liquid Labyrinth
UNL and the Lincoln Journal Star join in an in-depth report on drought and the Platte River.
CAROLYN JOHNSEN

6 | Searching for the Source
With below-normal snowpack in the Colorado Rockies, the Platte River suffers from a lack of source waters.
ALGIS J. LAUKAITIS

8 | Product of Connections
No matter where the water comes from, watersheds are the link between land and water. And watersheds collect more than just surface water.
MAX POST VAN DER BURG

10 | Wrestling for Resources
The West finds itself in a battle for water after years …

Curiosity, Courage Keys To Diverse Journalism, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Curiosity and courage, I said, are essential characteristics for being a great journalist and producing great journalism.
That comment apparently struck two aspiring journalists because they approached me following a recent panel discussion about diversity at Colorado State University. They wanted more.
Curiosity, I explained, allows journalists to ponder the reality of the world around them. By putting aside assumptions of knowing how life is, great journalists can spark their desires to learn or know more about people and their circumstances.
Courage enables journalists to ask about all the things they are curious about without fear. Or, to borrow somewhat …

How To Improve Critical Thinking Skills In The Media Tsrategy Course By Implementing An Online Peer Learning Component, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Publications

This study addresses how a specific teaching standard set forth by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC) can be measured in one of the core courses in an accredited advertising program at a large Midwestern university. Specifically, it focuses on how critical thinking skills can be improved using online peer learning in the advertising media strategy course. This study is the result of an inquiry course portfolio the author developed as a fellow of the "Peer Review of Teaching Project."

The Cost Of Our Counties, Katherine Mayse, Brian A. Hernandez, Mark Mahoney, Meredith Grunke, Michele Brown, Jessica Donovan, Danielle Welty, John Bender

College of Journalism and Mass Communications: Student Media

This series of 15 stories examines County government in Nebraska -- how it came to be as it is, what it does. what it costs, and what it means to the people who live in central and western Nebraska. The stories were reported and written by students in the Depth Reporting class at the University of Nebraska-Lincoln College of Journalism and Mass Communications. Cooperating in publication of the 15-part series were the Kearney Hub, North Platte Telegraph, and Scottsbluff Star-Herald.

Contents
Series looks at questions of state's county structure
Despite job's big changes, career lawman still is …

One Big Family, One Big House: An In-Depth Look At Lincoln's Clinton Elementary School, Brent Atema, David Bennett, Nicholas Berry, Joel Gehringer, Sean Hagewood, Steve Hermann, Yangkyoung Lee, Benjamin Mccarthy, Craig Reier, Jeff Salem, Andrew Stewart, David Story, Amy Thompson, Whitney Turco, Jason Wiest, Mary Kay Quinlan, Nancy Anderson, Timothy G. Anderson, Bruce Thorson

College of Journalism and Mass Communications: Student Media

Lincoln’s Clinton neighborhood is a nondescript one in many ways, not unlike hundreds of other neighborhoods around the nation. Mature trees line streets with decades-old houses in varying states of repair. And the neighborhood elementary school, a stately, 1920s-era brick building, is right out of Central Casting. But within this very ordinariness is a story about a neighborhood where many families struggle with poverty, as they have for decades in this corner of Lincoln, and where the schoolhouse doors open to a refuge for some 400 children who collectively speak a dozen languages and rely on the teachers and staff …

Tragedies Call For Time To Put Life In Balance, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Today your life could change dramatically.
• Your spouse or significant other decides life without you is better than life with you.
• Your child, your parent or perhaps even you discover a terminal illness has invaded your body.
• You lose your job where you've worked a minimum of 50 hours per week for the last five, 10. 15 or 20 years.
• You lose everything that is precious to you: your home, your possessions, your mementos. All you have left are your life and the clothes on your back.
Chances are any of the above scenarios would rock …

Generation X And Generation Golf: What Advertisers Need To Know When Targeting German And American Thirty-Somethings, Frauke Hachtmann

College of Journalism and Mass Communications: Faculty Talks, Speeches, and Presentations

While most of the academic research currently focuses on defining and analyzing Generation Y, trade publications in the advertising and media field are publishing more and more articles about Generation X, primarily because this segment has been extremely difficult to reach for advertisers (Overington, 2005). American companies have conducted business in Germany for many years (and vice versa) and need to understand the next generation that is going to drive global business in a new system that replaced the Cold War and reveals the interdependence of economies: globalization. The purpose of this paper is to compare and contrast what is …

Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris

College of Journalism and Mass Communications: Faculty Publications

Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …

Managing Newsroomcan Be A Piece Of Cake, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

You may never desire to be a manager, but you still have to manage. Your perspective changes depending on where you sit in the organizational chart. If you're in the lower part of the organizational chart, you may think you have to manage only yourself. If you're in the middle of the chart, you know the tug of war of managing down, across and up. If you're at the top, you know the challenge of managing down.
In truth, wherever you are in the chart, managing yourself, peers and the boss is required.

Are Advanced Degrees Worth The Time And Effort?, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

We’ve read it all before. The more you learn, the more you earn.
High school graduates earn more than those who drop out of school. College grads have higher salaries than those who have only a high school education. Those with graduate degrees often out earn those with a bachelor's degree. Of course, there are exceptions to every rule.
The question of graduate degrees often comes up in our industry. When I've spoken with journalists who are pondering graduate .school, I ask about their motivation. What do you want the outcome to be? What do you think a graduate degree …

Three Steps To Landing Your First Journalism Job, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Four. Five. Maybe even Six. The number of years it took to earn your ticket to the big time.
You've donned your cap and gown and celebrated. Now, it's time to take life more seriously. Your parents warn you that soon you will be responsible for your own livelihood. Student (loan lenders remind you that you have only six months before you'll pay the piper.
You decide it's best to start applying for jobs. You apply to the places you've always wanted to live or the papers you read about during school. You hear nothing, or at least nothing encouraging. …

Good Mental Health Key To Success In Traumatic Job, Carla Kimbrough

College of Journalism and Mass Communications: Faculty Publications

Sometimes what we do is no fun. We cover devastation, the horrors of war and tragedy simply because we must. We record history. We tell the stories of life and of death. As journalists, that's what we are called to do.
In this rough and tumble world, we are charged with being ready for anything. The wise among us carry a change of clothes in our trunks, a passport in our top drawer and a can-do spirit in our souls. We are journalists.

‘Omaha Blues’ Recalls Lost Childhood, Timothy G. Anderson

College of Journalism and Mass Communications: Faculty Publications

In 1997, I walked into Joe Lelyveld’s office and handed him a newspaper clipping about his parents. Lelyveld was executive editor of the New York Times, and I was one of his nearly 1,100 news department employees. The clipping, from a World-Herald column, noted that the Lelyvelds had once lived in Omaha; that Arthur, Joe’s father, had been rabbi at Temple Israel in the early 1940s; that his mother, Toby, had taught at the University of Omaha; and that the Lelyvelds had divorced in 1964. The news was that Toby had died in New York at age 85. If I …