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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Sexualized Labour In Digital Culture: Instagram Influencers, Porn Chic And The Monetization Of Attention, Jenna M. Drenten, Lauren Gurrieri, Meagan Tyler
Sexualized Labour In Digital Culture: Instagram Influencers, Porn Chic And The Monetization Of Attention, Jenna M. Drenten, Lauren Gurrieri, Meagan Tyler
School of Business: Faculty Publications and Other Works
The rise of digital technologies and social media platforms has been linked to changing forms of work, as well as the mainstreaming of pornography and a ‘porn chic’ aesthetic. This article examines some of the ways in which these themes coalesce, and interrogates the conceptual boundaries of sexualized labour, extending beyond traditional organizational settings and into Web 2.0. The study explores performances of sexualized labour on social media by analysing visual and textual content from 172 female influencers on Instagram. This article contributes to the literature on sexualized labour in three ways. First, by demonstrating how sexualized labour is enacted …
Video Gaming As A Gendered Pursuit, Jenna M. Drenten, Robert L. Harrison, Nicholas J. Pendarvis
Video Gaming As A Gendered Pursuit, Jenna M. Drenten, Robert L. Harrison, Nicholas J. Pendarvis
School of Business: Faculty Publications and Other Works
As video game technology has evolved, so too has the gendered nature of the video gaming subculture. This chapter characterizes the broad cultural context of gaming and the shifting social patterns of gendered game play. By reviewing existing research at the intersection of gender, gaming, and consumption, we identify three primary research opportunities to build upon existing research: understanding consumers’ lived experiences in the gendered gaming subculture, exploring the gendered gaming marketplace (e.g., shopping, advertising), and investigating the systemic, structural, and cultural underpinnings of gaming. Existing research in the field is not exhaustive nor complete; rather, opportunities for research identify …