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Journal of Media Literacy Education

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Full-Text Articles in Social and Behavioral Sciences

A Multi-Dimensional Approach To Measuring News Media Literacy, Emily K. Vraga, Melissa Tully, John E. Kotcher, Anne-Bennett Smithson, Melissa Broeckelman-Post Jan 2016

A Multi-Dimensional Approach To Measuring News Media Literacy, Emily K. Vraga, Melissa Tully, John E. Kotcher, Anne-Bennett Smithson, Melissa Broeckelman-Post

Journal of Media Literacy Education

Measuring news media literacy is important in order for it to thrive in a variety of educational and civic contexts. This research builds on existing measures of news media literacy and two new scales are presented that measure self-perceived media literacy (SPML) and perceptions of the value of media literacy (VML). Research with a larger sample of college undergraduate students and a smaller sample of adults enabled the validation of these measures. Results confirm the value of conceptualizing news media literacy using the theoretical subcomponents of authors & audiences, messages & meaning, and representation & realities. The VML scale, in particular, proved especially ...