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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter
The Role Of Agenda Melding In Measuring News Media Literacy, Christine Mcwhorter
Journal of Media Literacy Education
During the past few decades, educators, advocates and researchers have developed initiatives to increase news media literacy. Recent surveys indicate that audiences combine agendas from various media to suit their own needs through group discussion. This process is called “agenda melding.” Agenda melding includes the “need for orientation” function in a social context that acknowledges that the perceived importance of news issues changes in relation to their discussions with others. Using an online survey instrument with a sample of young adults, this study measures the level of news media literacy in young adults and examines the relationship between news media …
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Developing A Responsive And Adaptable Emergent Media Curriculum, Dennis Owen Frohlich, David Magolis
Journal of Media Literacy Education
The field of mass communication is constantly undergoing change and development, and the pace has accelerated with the advent of digital technologies. One challenge educators face is: how do we educate college students not just for today’s careers, but also for lifelong competencies with media? Against this backdrop, the Department of Media and Journalism at Bloomsburg University of Pennsylvania sought a new curriculum to capitalize on “emergent media,” that is, media that does not fit neatly into established mass communication disciplines such as journalism, telecommunications, public relations, and advertising. Our curriculum is centered around media literacy, skills development, and experiential …