Social and Behavioral Sciences Commons^™

Mapping Narrative Transactions: A Method/Framework For Exploring Multimodal Documents As Social Semiotic Sites For Ethnographic Study, Anne W. Anderson

USF Tampa Graduate Theses and Dissertations

This work grew from my attempts to find a method for studying a body of editorial cartoons—multi-modal documents producing cross-modal responses—that were created and published in an earlier time period, in order to answer questions about the culture in which the cartoons were produced and read. Initially my questions included wondering about the topics cartoonists addressed, the narratives cartoonists created to address the topics, how the narratives were framed, and in what ways the narratives might have been seen as attempts to shape the larger cultural discourse around the topics. However, given the number of possible combinations of information streams …