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Articles 1 - 12 of 12

Full-Text Articles in Social and Behavioral Sciences

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr Nov 2010

Challenges And Strategies Of Mobile Advertising In India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Advertising is paid communication through a medium in which the sponsor is identified and the message is controlled. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, the Internet and today’s growing mobile advertising. Advertisements can also be seen on the seats of grocery carts, on the walls of an airport walkway, on the sides of buses, heard in telephone hold messages and instore PA systems but get paid for reading SMS on our mobile phones .It is the new way of marketing strategy for reaching subscribers. Mobile advertising is the business of encouraging …


Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr Nov 2010

Changing Mutual Perception Of Television News Viewers And Program Makers In India- A Case Study Of Cnn-Ibn And Its Unique Initiative Of Citizen Journalism, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The Indian television system is one of the most extensive systems in the world. Terrestrial broadcasting, which has been the sole preserve of the government, provides television coverage to over 90% of India's 900 million people. By the end of 1996 nearly 50 million households had television sets. International satellite broadcasting, introduced in 1991, has swept across the country because of the rapid proliferation of small scale cable systems. By the end of 1996, Indians could view dozens of foreign and local channels and the competition for audiences and advertising revenues was one of the hottest in the world. In …


Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr Oct 2010

Community Radio:History,Growth,Challenges And Current Status Of It With Special Reference To India, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

Community radio is a type of radio service that caters to the interests of a certain area, broadcasting content that is popular to a local audience but which may often be overlooked by commercial or mass-media broadcasters. Modern-day community radio stations often serve their listeners by offering a variety of content that is not necessarily provided by the larger commercial radio stations. Community radio outlets may carry news and information programming geared toward the local area, particularly immigrant or minority groups that are poorly served by other major media outlets. Philosophically two distinct approaches to community radio can be discerned, …


History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr Sep 2010

History Of Communication And Its Application In Multicultaral,Multilingual Social System In India Across Ages, Ratnesh Dwivedi Mr

Ratnesh Dwivedi

The history of communication dates back to the earliest signs of cavemen.Communication can range from very subtle processes of exchange, to full conversations and mass communication. Human communication was revolutionized with speech perhaps 200,000 years ago, Symbols were developed about 30,000 years ago and writing about 7,000. On a much shorter scale, there have been major developments in the field of telecommunication in the past few centuries.


Enregistering Style, Barbara Johnstone Apr 2010

Enregistering Style, Barbara Johnstone

Barbara Johnstone

No abstract provided.


Dell Hymes And The Ethnography Of Communication, Barbara Johnstone, William Marcellino Dec 2009

Dell Hymes And The Ethnography Of Communication, Barbara Johnstone, William Marcellino

Barbara Johnstone

No abstract provided.


Cortical Underconnectivity Coupled With Preserved Visuospatial Cognition In Autism: Evidence From An Fmri Study Of An Embedded Figures Task, Saudamini Damarla, Timothy A. Keller, Rajesh K. Kana, Vladimir L. Cherkassky, Diane L. Williams, Nancy J. Minshew, Marcel Adam Just Dec 2009

Cortical Underconnectivity Coupled With Preserved Visuospatial Cognition In Autism: Evidence From An Fmri Study Of An Embedded Figures Task, Saudamini Damarla, Timothy A. Keller, Rajesh K. Kana, Vladimir L. Cherkassky, Diane L. Williams, Nancy J. Minshew, Marcel Adam Just

Marcel Adam Just

No abstract provided.


Locating Language In Identity, Barbara Johnstone Dec 2009

Locating Language In Identity, Barbara Johnstone

Barbara Johnstone

No abstract provided.


Indexing The Local, Barbara Johnstone Dec 2009

Indexing The Local, Barbara Johnstone

Barbara Johnstone

No abstract provided.


Language And Place, Barbara Johnstone Dec 2009

Language And Place, Barbara Johnstone

Barbara Johnstone

No abstract provided.


Implementing Language Policy For Deaf Students From Spanish-Speaking Homes: The Case Of Agents In A Texas School District, Sarah Compton Dec 2009

Implementing Language Policy For Deaf Students From Spanish-Speaking Homes: The Case Of Agents In A Texas School District, Sarah Compton

Sarah Compton

Language policy implementation is a complex, multilayered process that produces both planned and unplanned outcomes. Understanding the policy implementation process can be achieved by identifying the agents, layers, and processes of language planning and policy activities, analyzing the layers independently, and examining the relationships among the layers. With respect to deaf education policy, such a multidimensional approach calls for attention to federal, state, and district guidelines as well as to how individuals act as policy-implementing agents when determining appropriate educational contexts for deaf students. Considering these dimensions, this thesis begins by explicating how U.S. special education policy functions as de …


A Neurosemantic Theory Of Concrete Noun Representation Based On The Underlying Brain Codes, Marcel Adam Just, Vladimir L. Cherkassky, Sandesh Aryal, Tom M. Mitchell Dec 2009

A Neurosemantic Theory Of Concrete Noun Representation Based On The Underlying Brain Codes, Marcel Adam Just, Vladimir L. Cherkassky, Sandesh Aryal, Tom M. Mitchell

Marcel Adam Just

No abstract provided.