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Full-Text Articles in Social and Behavioral Sciences
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
Cultivating Philanthropy In Community Colleges: A Dual-Model Approach, Rachel Faith Pleasant
USF Tampa Graduate Theses and Dissertations
This study tests a model that combines relationship management theory and the theory of reasoned action. Through the collection of quantitative and qualitative data, this study provides deeper understanding of the relationship between community college students and the institution, and identifies aspects of the relationship that most influence behavioral intention to give to the institution. Using this information, public relations practitioners will be able to strategically improve areas of deficiency in the community college-student relationship, thereby increasing the likelihood that today’s students will become tomorrow’s philanthropic alumni.
Macro And Micro Levels Of University Identification: Using Social Network Sites To Reactivate Latent Social Identities Within College Alumni, Eric James Varney
Macro And Micro Levels Of University Identification: Using Social Network Sites To Reactivate Latent Social Identities Within College Alumni, Eric James Varney
Theses and Dissertations
This master's thesis sought to extend social identification research further into social network sites by examine how online interactions may affect offline behaviors. In particular, this thesis argues that alumni who interact with their university or major via a social network site, should have an increased intention to donate back to their university or major. Despite a large body of research on both social identification and social network use, less research has combined the two in order to predict external behaviors. As such, data was collected from 277 undergraduate and graduate students at Illinois State University regarding their university and …
Bioresource & Agricultural Engineering Department Magazine: Development And Design Of The Annual Magazine Following Cal Poly Standards, Alyssa Moore
Agricultural Education and Communication
The purpose of the annual BioResource and Agricultural Engineering (BRAE) magazine is to provide the BioResource & Agricultural Engineering Department with a magazine that reflects the department and relays information to alumni, students, industry partners, and the general public. Future student assistants for the BRAE Department will have a template and strategy behind what they will need to accomplish each year by looking and reading this senior project. This magazine includes; Department Head Message, Club Features, Alumni Highlights, Successful Students, Highlight on Past Department Head, Industry Sponsors, Class Feature, BRAE Banquet, Irrigation Training and Research Center, and New Staff Features. …
University E-Newsletters: The Implementation Of Best Practices, Paula Helen Naumann
University E-Newsletters: The Implementation Of Best Practices, Paula Helen Naumann
All Graduate Theses, Dissertations, and Other Capstone Projects
My purpose for this research was to examine the use of best practice guidelines for e newsletters published by university alumni associations and to recommend additional best practice guidelines for alumni e newsletters. For this study I reviewed 20 current alumni association e newsletters. I based my research on the following questions: 1. Which best practices described in the literature about e newsletters are evidenced in university e newsletters? 2. Which practices, if any, are not common in the literature but are evidenced in university e newsletters? 3. Which additional practices evidenced in the alumni e newsletters should be considered …
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Source-Message-Receiver In Integrated Marketing Communication: A Study Of U.S. Institutional Advancement, Sharee Leblanc Broussard
Dissertations
Because integrated marketing communication (IMC) research has traditionally been problematic, this study used an existing scale to determine that higher educational institutional advancement (alumni, marketing-communications, development) is an appropriate venue to study the process model. Responses from practitioners representing every department within advancement, every regional accrediting body and each of the baccalaureate to doctoral Carnegie Classification levels indicated the IMC process model is both understood and its tenets practiced by practitioners at all sizes and levels of institution. The study was of interest to the practitioners as more than half of the respondents requested a copy of the results. Additionally, …