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Data-Driven Public Diplomacy: A Critical And Reflexive Assessment, Hamilton Bean, Edward Comor
Data-Driven Public Diplomacy: A Critical And Reflexive Assessment, Hamilton Bean, Edward Comor
FIMS Publications
This essay presents a critical and reflexive assessment of contemporary efforts
to innovate the measurement and evaluation of public diplomacy. Analyzing a
recent and pivotal report called “Data-Driven Public Diplomacy,” it explains
how the institutional and ideological residue of the Cold War underwrites
these initiatives in the context of American activities in its contemporary “War
on Terror.” Inspired by Marx’s concept of the fetish—n under-represented
conceptual approach to public diplomacy research—he authors critique
the thinking of public diplomacy scholars and officials, arguing that both an
omnipresent past and a powerful form of technological fetishism are discernible
in the “Data-Driven Public …