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Social and Behavioral Sciences Commons™
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Articles 1 - 5 of 5
Full-Text Articles in Social and Behavioral Sciences
Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang
Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang
Faculty Publications
This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.
Housing Silicon Valley: A 20 Year Plan To End The Affordable Housing Crisis, Shishir Mathur, Alicia Parker
Housing Silicon Valley: A 20 Year Plan To End The Affordable Housing Crisis, Shishir Mathur, Alicia Parker
Faculty Publications, Urban and Regional Planning
No abstract provided.
High-Speed Rail Projects In The United States: Identifying The Elements Of Success Part 2, Allison Decerreno, Shishir Mathur
High-Speed Rail Projects In The United States: Identifying The Elements Of Success Part 2, Allison Decerreno, Shishir Mathur
Faculty Publications, Urban and Regional Planning
No abstract provided.
Housing Silicon Valley: A 20 Year Plan To End The Affordable Housing Crisis, Shishir Mathur, Alicia Parker
Housing Silicon Valley: A 20 Year Plan To End The Affordable Housing Crisis, Shishir Mathur, Alicia Parker
Shishir Mathur
No abstract provided.
High-Speed Rail Projects In The United States: Identifying The Elements Of Success Part 2, Allison Decerreno, Shishir Mathur
High-Speed Rail Projects In The United States: Identifying The Elements Of Success Part 2, Allison Decerreno, Shishir Mathur
Shishir Mathur
No abstract provided.