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Social and Behavioral Sciences Commons™

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Business

Singapore Management University

Research Collection Lee Kong Chian School Of Business

2013

Brand name products

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We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp Jun 2013

We Are The Champions, Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Research Collection Lee Kong Chian School Of Business

From China Mobile to Coal India, state-supported firms are on the march. The authors map out the route from being a national champion to becoming a global brand.

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