Social and Behavioral Sciences Commons^™

A Comprehensive Quality Management Model For Community Newspapers, T. Swanepoel

Faculty Scholarship – Communication

The quality of South African (and indeed global) journalism has been under close scrutiny for several years, resulting in criticism regarding issues such as a lack of depth, diversity and accuracy. A lack of effective and efficient media management is one factor influencing the quality of journalism in both the mainstream and community media sectors.

This study focuses on traditional commercial community newspapers that represent the needs, interests and opinions of a demographically and ideologically diverse readership. These newspapers are distinctive, but remain subjected to the same journalism standards as mainstream media because of the vital role they play in …