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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Building Social Media Through Teamwork: Dividing And Conquering When Budgets And Time Stand In The Way, Johannah Lowder, Joshua Waltman
Building Social Media Through Teamwork: Dividing And Conquering When Budgets And Time Stand In The Way, Johannah Lowder, Joshua Waltman
Faculty Publications and Presentations
No abstract provided.
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Like, Retweet, Repeat: Social Media's Impact On Real Estate Marketing, Emily Kendall
Masters Theses
With the advent of Facebook and Twitter, people from all walks of life in all parts of the world have the ability to connect electronically, impersonally, and constantly. Small businesses are just beginning to unlock the power of social media marketing, specifically real estate professionals. Shelly Chaiken created the Heuristic Systematic Model of persuasion, the descendant of the Elaboration Likelihood Model. This study applies the tenets of Chaiken's HSM to the methods of persuasion employed by real estate agents via Facebook and Twitter. Fifty participants were surveyed by the researcher in order to gauge their activity, interest level, and motivation …