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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané
Persuasion As A Function Of Celebrity, Argument Complexity, And Need For Cognition, Stratton Stave, Blair T. Johnson Dr., Lisset Martinez-Berman, Matthew B. Jané
Honors Scholar Theses
With advertising commanding so much money as an industry, it is critical to determine what people like or do not with ads. Our focus was on three main factors within advertising, two dimensions within how the advertisement is presented, one based on the person reading the ad. The two dimensions based on presentation were the complexity of the ad, done the first time by omitting letters from the ad and the second time by swapping letters within words, and celebrity endorsement, comparing popstar Taylor Swift’s to Alicia Steele, an AI-generated celebrity. We also measured Need for Cognition (NFC), the level …
The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long
The Role And Growth Of Celebritization In Presidential Campaign Coverage, Johnathan Bradford Long
Honors Theses
The thesis covers the growing role of entertainment and celebrity-style news in the domain of hard presidential campaign television news coverage. Having done prior research on such entertainment news outlets as E! News, Entertainment Tonight, Access Hollywood, among others, I found that I was seeing the same treatment of celebrities as hard news programs were giving to presidential candidates. In light of this thought, the study covers what has been written about the evolution of presidential campaigns and the integration of celebrity news elements into campaigns. This study also performs a media analysis on the network news …