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Articles 1 - 30 of 111
Full-Text Articles in Medicine and Health Sciences
Self-Reported Side Effects Of Breast Cancer Treatment: A Cross-Sectional Study Of Incidence, Associations, And The Influence Of Exercise, Sheridan A. Gho, Julie R. Steele, Sandra C. Jones, Bridget J. Munro
Self-Reported Side Effects Of Breast Cancer Treatment: A Cross-Sectional Study Of Incidence, Associations, And The Influence Of Exercise, Sheridan A. Gho, Julie R. Steele, Sandra C. Jones, Bridget J. Munro
Sandra Jones
Purpose Side effects as a result of breast cancer treatment may have a lasting detrimental impact on quality of life. Exercise has been shown to be an effective intervention in post-treatment care. This study aimed to gain a better understanding of breast cancer treatment-related side effects through identifying potential patient characteristic associations, including current levels of exercise. Methods Four hundred and thirty-two breast cancer patients completed an online survey covering their treatment and demographic background, current exercise levels, and self-reported treatment side effects. Side effects were considered in a binary logistic regression against age, surgery, currently undergoing treatment, and exercise …
Asthma And Ageing: An End User's Perspective- The Perception And Problems With The Management Of Asthma In The Elderly, Sandra C. Jones, Don Iverson, Pippa Burns, Uwana Evers, Peter Caputi, S. Morgan
Asthma And Ageing: An End User's Perspective- The Perception And Problems With The Management Of Asthma In The Elderly, Sandra C. Jones, Don Iverson, Pippa Burns, Uwana Evers, Peter Caputi, S. Morgan
Sandra Jones
Despite the high prevalence of asthma in the elderly, its development, diagnosis, and treatment are under-researched. This paper provides a comprehensive review of the current state of knowledge in relation to management of asthma in the elderly – focusing on barriers to diagnosis and treatment and the central role of self-management. Asthma prevalence increases with age, as does the risk of dying from asthma, and with the ageing of the population and increasing life expectancy, the prevalence of (diagnosed and undiagnosed) asthma in older adults is expected to increase drastically, placing an increasing burden on sufferers, the community and health …
The Older Patient, The Doctor And The Trainee: Patients' Attitudes And Implications For Models Of Care, Andrew Bonney, Sandra Jones, Donald Iverson
The Older Patient, The Doctor And The Trainee: Patients' Attitudes And Implications For Models Of Care, Andrew Bonney, Sandra Jones, Donald Iverson
Sandra Jones
Aims & rationale/Objectives Population ageing poses major challenges for health systems. Additionally, training future general practitioners in the management of older and chronically ill patients is potentially hampered by the reluctance of these patients to consult trainees for chronic care. This paper reports a cross-sectional study investigating the attitudes of older patients to trainees, to inform strategies to improve older patient-trainee interaction. Methods The survey instrument was distributed to 1900 patients aged 60 and over from 38 training practices from five Australian states using a stratified, randomised cluster sampling process. Generalised estimating equation models were used for analysis. Principal findings …
'If My Arms And Legs Aren't Dropping Off I'Ll Wait To See My Usual Gp!' An Analysis Of Older Patients' Attitudes To Registrars Informed By Agency Theory, Andrew D. Bonney, Sandra C. Jones, Donald C. Iverson, Christopher A. Magee
'If My Arms And Legs Aren't Dropping Off I'Ll Wait To See My Usual Gp!' An Analysis Of Older Patients' Attitudes To Registrars Informed By Agency Theory, Andrew D. Bonney, Sandra C. Jones, Donald C. Iverson, Christopher A. Magee
Sandra Jones
Continuity of care and trust are important in older patient-doctor relationships which impacts older patient willingess to consult registrars for chronic disease management.
Developing Messages To Create Community Awareness Of Hypertension As A Risk Factor For Dementia, L Phillipson, Sandra C. Jones, Katherine Eagleton, Kelly Andrews
Developing Messages To Create Community Awareness Of Hypertension As A Risk Factor For Dementia, L Phillipson, Sandra C. Jones, Katherine Eagleton, Kelly Andrews
Sandra Jones
Dementia is the leading single cause of disability in older Australians. Due to the ageing of the population, the number of people living with dementia will increase significantly over the coming decades and there is pressing need for effective prevention strategies. One relatively unknown but modifiable risk factor for dementia is hypertension. ‘Healthy Heart Healthy Mind’ is a social marketing campaign that aims to create awareness of the link between hypertension and dementia, and encourage improved hypertension management in the target audience in order to prevent dementia. This paper describes the use of behaviour change theory and qualitative research undertaken …
"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie
"Ice Is Crazy But If You Just Smoke A Bit Of Dope It's Not That Bad": Formative Research For A Drug-Driving Social Marketing Campaign In The Act, Sandra C. Jones, Elizabeth M. Wiese, Lance R. Barrie
Sandra Jones
Road traffic accidents are one of the two leading specific causes of disease and injury burden in people aged 15-24 years. There are a number of factors that have been found to be associated with motor vehicle accidents and fatalities some of which (e.g., speeding and drink-driving) have been heavily targeted by social marketing campaigns and legislative actions. Drug driving has been found to be associated with motor vehicle accidents, particularly among younger drivers, but the potential for social marketing in this area has received little attention. This paper reports on a qualitative study designed to examine young drivers knowledge …
Newspaper Coverage Of Drug Policy: An Analysis Of Pre-Election Reporting Of The Greens' Drug Policy In Australia, Danika Hall, Sandra C. Jones, Fiona Cowlin
Newspaper Coverage Of Drug Policy: An Analysis Of Pre-Election Reporting Of The Greens' Drug Policy In Australia, Danika Hall, Sandra C. Jones, Fiona Cowlin
Sandra Jones
Introduction and Aims. With the headline 'Ecstasy Over The Counter' in a popular daily newspaper, the debate on drug policy officially entered the arena of the 2003 New South Wales (Australia) State Election. The debate resurfaced in the lead-up to the 2004 Australian Federal Election. This paper analyses the pre-election coverage of drug policy issues in four Australian newspapers. Design and Methods. Four high-circulation daily newspapers were monitored for a one-month period prior to both elections and analysed for their coverage of drug policy, particularly with respect to the policy of the Greens. Results. The newspapers took different perspectives on …
General Practice Training, Web 2.0 And Virtual Communities Of Practice : A Survey Study, Stephen Barnett, Sandra C. Jones, Lance R. Barrie, Andrew D. Bonney, D C. Iverson
General Practice Training, Web 2.0 And Virtual Communities Of Practice : A Survey Study, Stephen Barnett, Sandra C. Jones, Lance R. Barrie, Andrew D. Bonney, D C. Iverson
Sandra Jones
Aims & rationale/Objectives General Practice training faces geographic barriers to efficient knowledge sharing, collaboration and professional and social support amongst its participants. In industry, large companies use internet tools to create Virtual Communities of Practice which improve collaboration, information sharing and support amongst staff. This study examined the feasibility of using Web 2.0 tools to create a Virtual Community of Practice for GP training. Methods A crossectional online survey was conducted in a Regional GP Training Provider (RTP). The instrument contained categorical and 5-point ascending Likert response format items and was sent to all registrars and supervisors in the RTP. …
Circumventing The Who Code? An Observational Study, Nina J. Berry, Sandra C. Jones, Donald C. Iverson
Circumventing The Who Code? An Observational Study, Nina J. Berry, Sandra C. Jones, Donald C. Iverson
Sandra Jones
Background This study compares the formula milk advertisements that appeared in parenting magazines published in two countries that have enacted measures to restrict the advertising of infant formula products in response to the international code with two that have not. Methods Content analysis was used to compare the type and frequency of formula milk advertisements that appeared in parenting magazines collected from the USA, Canada, the UK and Australia during 2007, and to examine whether there was a relationship between these frequencies and advertising regulations. Findings Advertisements that promoted formula products or brands occurred in all of the magazines sampled …
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Amplified Voices, But They Are Speaking To The Wrong People. Why The Complaint System For Unacceptable Advertising In Australia Is Not Working, Katherine Eagleton, Sandra C. Jones
Sandra Jones
This exploratory study highlights the lack of public awareness of the role of the Advertising Standards Board (ASB) in the process of handling complaints about unacceptable advertising in Australia. Results show that only a small proportion of Australian adults know that the ASB are the appropriate complaints handling body. This lack of awareness is evident even among those who have made a complaint about advertising (generally to a less appropriate body). This highlights the need for an education campaign to inform the general public how to make a complaint about inappropriate advertising, and who to make a complaint to. Empowering …
Sun Protecting And Sun Exposing Behaviors: Testing Their Relationship Simultaneously With Indicators Of Ultraviolet Exposure Among Adolescents, Melinda Williams, Peter Caputi, Sandra C. Jones, Don Iverson
Sun Protecting And Sun Exposing Behaviors: Testing Their Relationship Simultaneously With Indicators Of Ultraviolet Exposure Among Adolescents, Melinda Williams, Peter Caputi, Sandra C. Jones, Don Iverson
Sandra Jones
The aim of this study was to build on existing understanding of adolescent sun-related behavior by combining sun protecting and sun exposing behaviors and testing their relationship simultaneously with indicators of ultraviolet (UV) exposure. Data were collected for 692 adolescents aged between 12 and 18 years. General linear modeling was undertaken to test the relationship of sun-related behaviors with indicators of UV exposure. Overall, the combined sun protection and sun exposing behaviors accounted for 13.8% of the variance in the number of sunburns, 28.1% of the variance in current tan and 57.5% of the variance in desired tan, respectively. Results …
Use Of Day Centers For Respite By Help-Seeking Caregivers Of Individuals With Dementia, Lyn Phillipson, Sandra C. Jones
Use Of Day Centers For Respite By Help-Seeking Caregivers Of Individuals With Dementia, Lyn Phillipson, Sandra C. Jones
Sandra Jones
Addressing the under utilisation of respite services in caregivers of people with dementia is an important task to improve social support amongst this vulnerable group. This paper utilises theory to conceptualise the behavioural, normative and control beliefs that caregivers of people with dementia associate with the use of out of home day centers for respite. Interviews and focus groups with 36 caregivers were undertaken to explore the beliefs of both users and non-users of services. Whilst service users held positive beliefs, non - users perceived negative outcomes for the care recipient with dementia, or faced barriers associated with their behavioural …
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
'As Long As You Have Some Of That, It Cancels It Out': How Advertisers Use Guilt To Sell Us Quick-Fixes For Our Unhealthy Behaviour, Lance Barrie, Sandra C. Jones
Sandra Jones
In a society with numerous guidelines for „healthy living‟, people make conscious decisions to substitute or trade certain health behaviours with others. The current study investigates young adults‟ perceptions of messages in advertising which imply that use or consumption of a product may have health benefits or may even provide a „solution‟ or trade-off for a consumer who has made (or would like to make) a suboptimal health behaviour choice. Using focus groups and a survey, we found that these types of decisions are common, and that people spontaneously recall editorial and advertising messages that convey such messages. Responding to …
Australian Adolescents' Compliance With Sun Protection Behaviours During Summer: The Importance Of The School Context, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald Iverson
Australian Adolescents' Compliance With Sun Protection Behaviours During Summer: The Importance Of The School Context, Melinda Williams, Sandra C. Jones, Peter Caputi, Donald Iverson
Sandra Jones
Adolescents exhibit significantly lower sun protection behaviours than adults in Australia. While many studies have assessed the sun protection behaviours of adolescents during summer, few studies have explored the differences in sun protection behaviours of adolescents across key contexts relevant to adolescents during summer—notably school time, weekends and school holidays. Greater understanding of differences in behaviours across these contexts provides more detailed explanations of the nature of adolescent ultraviolet exposure and thereby facilitates improved targeting of interventions for this segment whose behaviour is considered hard to change. In this study, we explore the differences in self-reported, habitual, sun protection behaviours …
Why Caregivers Of People With Dementia Don't Utilise Out-Of-Home Respite Services, L Phillipson, S C. Jones, C Magee
Why Caregivers Of People With Dementia Don't Utilise Out-Of-Home Respite Services, L Phillipson, S C. Jones, C Magee
Sandra Jones
Carers of people with dementia consistently report an unmet need for respite. Despite this, the overall proportion of carers who utilise available day centre, in-home and residential respite programs tends to be low and, even then, use is often delayed and only at very low intensities. In order to support carers in appropriate and supportive use of respite services, program planners and service providers need a good understanding of the factors influencing use and non-use of respite services. With this in mind, a community based survey of 152 help-seeking caregivers of people with dementia (NSW, Australia) was undertaken to establish …
Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas
Evaluating The Impact Of The Narrow Cast Marketing Of 'Snake Condoms' To Indigenous Youth, Parri Gregory, Lyn J. Phillipson, Lance Barrie, Sandra C. Jones, Anna Validas
Sandra Jones
Originating in the Aboriginal community of Mildura, Victoria, the Snake Condom was first launched through collaboration between Marie Stopes Australia, the Victorian Aboriginal Community Controlled Health Organisation (VACCHO) and the Mildura Aboriginal Health Service. This paper presents results of a recent evaluation of the narrowcast component of this campaign. Overall, this evaluation reveals positive results regarding the effectiveness of the narrowcast component of the initiative and highlights the value of the inclusion of narrowcast promotion as part of a well developed social marketing campaign to address sensitive topics targeted at sub-groups of particular interest within the population.
Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Confirming The Existence And Size Of Behavioural Segments In The Adolescent Sun Protection Project: Results Of A Nsw Schools Survey, Lance R. Barrie, Sandra C. Jones, Melissa Lynch, Kay Coppa
Sandra Jones
Sun protection behaviours among Australian adolescents are consistently low. While otherpopulation groups (notably younger children and adults) have responded to social marketingcampaigns and educational interventions, efforts to encourage adolescents to engage in sunprotection have been largely ineffective. This paper reports on the extension of previousqualitative work which identified different behavioural segments within the 14-16 year oldage-group. The present study consisted of a survey of over 2,300 adolescents to confirm theexistence and size of these segments.Keywords: market orientation, loyalty, social, behaviour
Connectgpr: Coast City Country Online Network For An Educational Community Of Training For Gp Registrars. A Case Study, Stephen Barnett, Tim Caton, Sandra C. Jones, Donald C. Iverson, Sue Bennett
Connectgpr: Coast City Country Online Network For An Educational Community Of Training For Gp Registrars. A Case Study, Stephen Barnett, Tim Caton, Sandra C. Jones, Donald C. Iverson, Sue Bennett
Sandra Jones
Powerpoint-presentation Role on online communities. Effect on isolation and knowledge sharing. What works: Community THEN, technology. Framework: Barnett BMC Family Practice 2012. Pilot Study: ConnectGPR
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
A Hangover And A One-Night Stand: Alcohol And Risky Sexual Behaviour Among Female Students At An Australian University, Heidi Gilchrist, Kylie Smith, Christopher A. Magee, Sandra Jones
Sandra Jones
There is a growing body of research in Australia exploring the alcohol consumption behaviours of young people and the attendant health and social risks associated with excessive use of alcohol (Chikritzhs et al. 2003; Mancina-Pena & Tyson 2007). A number of studies from countries such as the United States and New Zealand indicate that university students tend to drink at riskier levels than the broader population (see for example Wechsler et al. 1994; Kypri, Stephenson & Langley 2005; Wechsler & Nelson 2008). Data from Australia are limited, although the few studies that have been conducted suggest that Australian university students …
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Whose Standards? An Examination Of Community Attitudes Towards Australian Advertising, Sandra C. Jones, Katherine Eagleton
Sandra Jones
There is considerable ongoing debate in Australia, as in other countries, about the ethicality of current advertising practices. In recent years there has been an increase in the public focus on offensive or unacceptable advertising – such as overt sex appeals, racial vilification, and promotion of unsafe use of consumer products – arguing that many of these advertisements (ads) are contrary to community standards. The industry, on the other hand, argues that it produces ads that are designed to meet and appeal to community standards. There is no comprehensive data on the nature of community standards in relation to advertising, …
Counterfactual Thinking In Response To Hypothetical Breast Cancer Scenarios: A Pilot Study, Amy Y. Chan, Sandra C. Jones, Karen T. Rich
Counterfactual Thinking In Response To Hypothetical Breast Cancer Scenarios: A Pilot Study, Amy Y. Chan, Sandra C. Jones, Karen T. Rich
Sandra Jones
This paper examined womens counterfactualthoughts in response to hypothetical scenarios aboutearly versus late breast cancer diagnoses.Womenaged 50 and over (N=29) read hypotheticalscenarios about the experience of fictitious womenof mammography screening age and completedcounterfactual statements from the protagonistsperspective.In two scenarios, the protagonist failedto attend mammography screening regularly andwas diagnosed with advanced breast cancer; thethird scenario depicted a woman who hadmammograms biennially and received an early-stagebreast cancer diagnosis.Consistent with pastliterature on counterfactual thinking, participantsgenerated exclusively upward counterfactuals fromthe two late-diagnosis scenarios, and predominantlydownward counterfactuals from the early-diagnosisscenario.Furthermore, participants primarilyfocussed on what the protagonist could personallyhave done differently to lead to a differentoutcome.Hence …
A Pilot Study Investigating Of The Nature Of Point-Of-Sale Alcohol Promotions In Bottle Shops In A Large Australian Regional City, Sandra C. Jones, Melissa Lynch
A Pilot Study Investigating Of The Nature Of Point-Of-Sale Alcohol Promotions In Bottle Shops In A Large Australian Regional City, Sandra C. Jones, Melissa Lynch
Sandra Jones
Objective: The promotion of alcohol by retailers and media can contribute to a culture of excessive alcohol consumption, but the effect of non-advertising alcohol promotions has largely been neglected. This study sought to gather initial data on this important area.Method: An observational study of alcohol point-of-sale promotions in the Wollongong CBD area, conducted in July-August 2005.Results: We identified 17 different promotions in three categories: gift with purchase; competitions; and buy some, get some free.Conclusions: Given previous research demonstrating the relationship between increased alcohol consumption and both ownership of alcohol-related merchandise and reduced per unit price, it appears that point-of-sale promotions …
General Practice Training, Web 2.0 And Virtual Communities Of Practice: An Interview Study, Stephen Barnett, Sandra C. Jones, Lance R. Barrie, Andrew D. Bonney, Donald C. Iverson
General Practice Training, Web 2.0 And Virtual Communities Of Practice: An Interview Study, Stephen Barnett, Sandra C. Jones, Lance R. Barrie, Andrew D. Bonney, Donald C. Iverson
Sandra Jones
Aims and Rationale General Practice training faces geographic barriers to efficient knowledge sharing, collaboration and professional and social support amongst its participants. In industry, large companies use internet tools to create Virtual Communities of Practice which improve collaboration, information sharing and support amongst staff. This study examined the feasibility of using Web 2.0 tools to create a Virtual Community of Practice for GP training. Methods Following a previous quantitative survey study, a qualitative telephone interview study was undertaken with GP Registrars and Supervisors in a Regional Training Provider. Participants were selected on the basis of highest internet usage in the …
Riding The Wave Or Paddling In The Shallows? Understanding Older Australians' Use Of The Internet, Pippa Burns, Sandra C. Jones, Don Iverson, Peter Caputi
Riding The Wave Or Paddling In The Shallows? Understanding Older Australians' Use Of The Internet, Pippa Burns, Sandra C. Jones, Don Iverson, Peter Caputi
Sandra Jones
Issues addressed: Australia's ageing population is set to become an increasing burden on an already over-stretched primary health care system. Potential strategies to alleviate this pressure need to be investigated. Increased knowledge of older Australians? use of the internet would allow the appropriateness of online health intervention to be assessed. This initial, exploratory study examined the proportion of people aged 55 years and older who accessed the internet. It investigated their duration of use, level of comfort, use of the internet to seek health information and perceived reliability of information found on the internet. Methods: A paper based survey was …
Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee
Equal Discussion Of Significant Findings? Not Confirmation Bias, But A Focus On The Most Significant Findings, Sandra C. Jones, Christopher A. Magee
Sandra Jones
Letter to the editor published in Alcohol and Alcoholism Vol. 47, No. 1, p. 80, 2012
Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie
Declining Physical Activity Levels As An Unintended Consequence Of Abolishing Mandatory Campus Service Fees, Sandra C. Jones, Lance R. Barrie
Sandra Jones
Objective: This study investigates the effect of the introduction of voluntary student unionism and subsequent increase in campus facility fees on engagement in physical activity on campus. Participants: Participants were 1,904 students from a large regional NSW (Australia) university across 3 time periods (926 in 2005, 504 in 2006, and 474 in 2007). Methods: Students completed a survey across the 3 time periods, responding to questions about physical activity levels, use of on-campus and off-campus facilities, and barriers to facility use. Results: Participation in physical activity at university facilities was low overall, and declined substantially between 2005 and 2007, with …
Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee
Exposure To Alcohol Advertising And Alcohol Consumption Among Australian Adolescents, Sandra C. Jones, Christopher A. Magee
Sandra Jones
Aims: Underage drinking is a major problem in Australia and may be influenced by exposure to alcohol advertising. The objective of the present study was to collect data on 12 17 year old Australian adolescents' exposure to different types of alcohol advertising and examine the association between exposure to advertising and alcohol consumption. Methods: A cross-sectional survey of 1113 adolescents aged 12 17 years recruited with a variety of methods to gain a cross-section of participants across metropolitan, regional and rural New South Wales (including independent schools, mall intercepts and online). Participants answered a series of questions assessing adolescents' exposure …
Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes
Implementation And Evaluation Of A Community-Based Social Marketing Campaign To Create Awareness Of Hypertension As A Risk Factor For Dementia, Kelly Andrews, Lyn Phillipson, Sandra C. Jones, Danika Hall, J. Potter, Gaye Sykes
Sandra Jones
As the Australian population ages, the incidence of dementia is rising in epidemic proportions, with serious implications for sufferers, carers and health services. There is a compelling need for effective early intervention and prevention strategies as well as models to guide knowledge translation to improve dementia prevention and care. The most modifiable risk factor for dementia is hypertension and treating hypertension in midlife is the most effective means of reducing dementia risk, yet public awareness of this is extremely low. The purpose of this pilot project was to plan, implement and evaluate a social marketing campaign to raise community awareness …
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Health Claims And Food Advertising: Comparison Of Marketing And Nutrition Experts' Ratings Of Magazine Advertisements, Sandra C. Jones, Peter Williams, Linda C. Tapsell, Kelly L. Andrews
Sandra Jones
To determine the nature and differences in expert opinion from the fields of nutrition and marketing on the use of health claims in the 30 most frequently appearing Australian magazine food advertisements, a survey was conducted with 28 nutritionists and 21 marketing experts in Australia and New Zealand. The experts assessed the advertisements with respect to the accuracy of the nutrition claims, the tactics and intentions of the advertising strategy and the accessibility of the nutrition information to lay consumers. Of 28 advertisements where a claim was identified, for only one did more than 90% believe the claim to be …
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Are Pre-Adolescent Girls' Magazines Providing Age-Appropriate Role Models?, Belinda S. Fabrianesi, Sandra C. Jones, Amanda Reid
Sandra Jones
Purpose – Repeated exposure to unrealistic notions of female beauty and body shapes, and limited gender stereotypes, may result in the internalization of those standards by pre-adolescent girls. The purpose of this content analysis is to examine the celebrity role models to whom young girls are exposed via magazines specifically targeted at the “tween” audience. Female celebrities are contrasted with those in magazines targeted at older adolescent girls. Design/methodology/approach – Two pre-adolescent girls’ magazines, Total Girl and Barbie, and two adolescent girls’ magazines, Dolly and Girlfriend, were analyzed for the first six months of 2005. All photos (including advertising images) …