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An Analysis Of The Iowan Angler's Fishing License Renewal Decision, Ryan R. French
Retrospective Theses and Dissertations
The number of annual fishing licenses sold in Iowa has been in decline for two decades and has limited the amount of funds available to the Iowa Department of Natural Resources for fisheries management. The Iowa DNR is focused on reversing this trend through targeted marketing and efficient management of fishing resources. An analysis of Iowa anglers is performed with these goals in mind using past surveys and current customer data. The product of this analysis is a model which predicts whether a past customer will renew their license in the upcoming year. A logit model is developed using license ...