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Effects Of Normative Messages On Pro-Environmental Attitudes And Behaviorseffects Of Normative Messages On Pro-Environmental Attitudes And Behaviors, Connor Harron
As stated in the fourth assessment report of the Intergovernmental Panel on Climate Change (IPCC), the planet’s climate is warming at an unprecedented rate, and humans are responsible for the large majority of causes creating this situation. If humans are to repair the balance between themselves and nature, then a global environmental movement that includes widespread behavior and attitude reconstruction will have to occur. The current study seeks to build upon past research attempting to promote pro-environmental behavior change in individuals. The author examines the ability of modeling and norms presented in a video format to motivate individuals to ...