Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Life Sciences
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the sample …
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King
Journal of Applied Communications
Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall …
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.
Journal of Applied Communications
Citrus greening is a critical issue facing the agricultural industry in the United States. The disease has been identified in residential and commercial areas, and there is a need to identify best practices in communicating with the public about the disease. The Situational Theory of Publics (STOPs) uses audience segmentation to determine how to best communicate with target consumers and was used to guide this study. The purpose of the study was to determine the types of publics present in the citrus producing states of Florida, California, and Texas as they relate to citrus greening. An online survey was completed …