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- Keyword
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- 1.01 Communication instruction (3)
- 1.00 ACADEMIC PROGRAMS (2)
- 1.02 Instructional techniques (2)
- 1.03 Formal education (2)
- 4.10 Message development/testing (2)
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- 5.00 NEWS AND MASS MEDIA (2)
- 5.02 Other mass media and pop culture coverage (2)
- 5.04 Journalistic story-telling (print, photo, audio-visual, multimedia) (2)
- 5.06 Newsroom environment, culture, and trends (2)
- 7.02 Empirical-analytic methods (2)
- Livestock (2)
- 1.04 Nonformal/extension education and outreach (1)
- 1.05 Workforce preparation, professional development (in communications) (1)
- 1890 land-grant university (1)
- 3.03 Video (1)
- 4.02 Communications in industry (1)
- 4.03 Communications management (1)
- 4.06 Communication campaigns (1)
- 4.07 Marketing, advertising (1)
- 4.09 Branding (1)
- 5.01 News media coverage (1)
- 5.03 Trade and other specialty media (magazines, Web sites/online, print) (1)
- 7.03 Communication theory, models (1)
- 7.07 Consumer/audience response and analysis (1)
- Agricultural Communication (1)
- Agricultural communication (1)
- Agriculture (1)
- Antibiotic (1)
- Beef (1)
- Best management practices (1)
Articles 1 - 11 of 11
Full-Text Articles in Life Sciences
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg
Journal of Applied Communications
Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials’ perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. …
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart
Journal of Applied Communications
On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers …
Genetic Modification, Factory Farms, And Alf: A Focus Group Study Of The Netflix Original Film Okja, Garrett M. Steede, Kelsi Opat, Leah S. Curren, Erica Irlbeck
Genetic Modification, Factory Farms, And Alf: A Focus Group Study Of The Netflix Original Film Okja, Garrett M. Steede, Kelsi Opat, Leah S. Curren, Erica Irlbeck
Journal of Applied Communications
Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas …
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker
Journal of Applied Communications
Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and …
Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo
Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo
Journal of Applied Communications
Agriculture continues to rank as one of the most dangerous industries in the nation. Media coverage is an important tool for sharing farm safety information, improving knowledge and changing behaviors. Despite this importance, surprisingly little research has focused on agricultural media coverage and the forces that influence journalists’ decisions about when and how to cover safety stories. This study uses content analysis methods to examine the nature of farm safety issues, accidents, and topics that appear in mainstream news, agricultural media, and blogs. Researchers also interviewed journalists and bloggers to better understand their motivations, barriers, and information needs when covering …
Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery
Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery
Journal of Applied Communications
Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the …
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna
Journal of Applied Communications
This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm
Journal of Applied Communications
Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related …
A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers
A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers
Journal of Applied Communications
The 1890s land-grant university was established to provide the tripartite mission of education, outreach, and research to rural and urban audiences. However, it is challenging to complete this mission if the Extension aspect of an 1890 university is not easily found through online media. The purpose of this study was to evaluate the online presence and technology presence of 1890 land-grant Extension programs on their respective university and college (or equivalent) websites. This content analysis of 18 land-grant universities found only one university had a direct click from the university homepage to the Extension homepage while 10 of the 19 …
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers
Journal of Applied Communications
Creativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and the workforce. In order to foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based delivery and foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum—focused on pedagogical strategies and creative assessments. This qualitative case study examined how agricultural communications …
Director's Report Of Research In Kansas 2017, J. E. Minton
Director's Report Of Research In Kansas 2017, J. E. Minton
Kansas Agricultural Experiment Station Research Reports
The 2017 Director’s Report of Research in Kansas includes a list of journal articles, station publications, and other published manuscripts from scientists in our departments, research-extension centers, and associated programs.