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Full-Text Articles in Life Sciences

Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch Sep 2020

Leveraging Skype In The Classroom For Science Communication: A Streaming Science – Scientist Online Approach, Peyton N. Beattie, Jamie Loizzo, Kevin Kent, Christine L. Krebs, Teresa Suits, J. C. Bunch

Journal of Applied Communications

A growing need exists to identify, implement, and research alternative methods to communicate with, educate, and engage youth about science, in order to increase science literacy and knowledge of future societal decision-makers. Electronic field trips (EFTs) are one channel of non-formal communication and education that have been introduced in agricultural and natural resources to reach youth audiences with science-based information in real-time. EFTs can be conducted in several different ways due to the proliferation of video production and web-streaming technologies. The following professional development article offers science communication professionals and scientists a detailed model and specific steps to develop and ...


Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison Sep 2020

Student Emotional Responses To Different Communication Situations, Rachel E. Hendrix, Carley C. Morrison

Journal of Applied Communications

Communication and emotion are closely linked. Emotions experienced while communicating with others can affect one’s message both verbally and nonverbally. This study asked participants to identify the emotions they experienced when communicating with groups of different sizes. These emotions were drawn from, and displayed upon, the Circumplex Model of Affect, a figure developed by Posner, Russell, and Peterson (2005). This model divides 16 emotions into quadrants that lie along two axes: pleasantness and emotional arousal. Results show that as audience size increases, speakers’ emotions become more unpleasant, more highly aroused, and more variable overall. Prior research indicates that these ...


Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs May 2020

Facebook Activity Of Oklahoma Agritourism Facebook Pages, Brittany L. Bowman, Quisto Settle, Stacy Tomas, Angel Riggs

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. Agricultural operations benefit from income diversification, the public receives hands-on agricultural experiences, and rural communities benefit from economic development. However, agritourism operators have reported challenges in marketing. As social media becomes increasingly important in tourism marketing, the purpose of this research is to describe overall Facebook activity related to Oklahoma agritourism. A quantitative content analysis was conducted on 174 Facebook pages of Oklahoma agritourism operations to describe posts, public interaction, events, and advertisements. Oklahoma agritourism operations had a mean of 1,330 page likes, and 69% of Facebook pages had posts during the ...


An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt Feb 2020

An Evaluation Of Website Usability For A Cover Crops Resource In The Southern Region, Emily Cabrera, Jessica Holt

Journal of Applied Communications

With shifting demographics of agricultural professionals, online educational resources present opportunities for Extension and other natural resources faculty and personnel to use various tools for supporting agricultural producers in the 21st century using more modern technology. Traditionally, Agriculture and Natural Resource (ANR) Extension programming has used a variety of hands-on methods for teaching new, more sustainable farming practices, such as on-farm field days, workshops, farm visits, and demonstrations. While these traditional teaching methods are preferred among farmers, online support tools play a critical role in the overall decision-making process for farmers who are considering making changes to their current farming ...


Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King Feb 2020

Characteristics Of Oklahoma Agritourism Facebook Posts, Brittany Bowman, Quisto Settle, Angel Riggs, Stacy Tomas, Audrey E. H. King

Journal of Applied Communications

Agritourism is recreational travel for agricultural activities. While it provides many benefits, such as rural development and heritage preservation, many agritourism operators express challenges in marketing their operations. Social media is increasingly common in tourism marketing, but little research exists describing current marketing practices. Quantitative content analysis was used to describe 174 Oklahoma agritourism operations’ Facebook page activity in June 2018. Original posts created by the agritourism operations and community posts created by the general public had similar amounts of public interaction. Post interactions were not related to post length, and original post interactions were also not related to overall ...


“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck Feb 2020

“You Call That Meat?” Investigating Social Media Conversations And Influencers Surrounding Cultured Meat, Annie R. Specht, Joy N. Rumble, Emily B. Buck

Journal of Applied Communications

Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing ...


Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford Nov 2019

Impact Of Computer-Based Peer Review On College Students’ Performance And Perceived Self-Efficacy In An Online Graphic Design Course, Sharon P. Wagner, Tracy Rutherford

Journal of Applied Communications

Prior research has indicated that the incorporation of computer-based peer review into writing instruction increases student engagement, improves student performance, and increases student perceptions of self-efficacy. This study used a quasi-experimental untreated control group design to examine the impact of computer-based peer review on student performance and perceived self-efficacy in an undergraduate agricultural graphic design course. The impact of participation in computer-based peer review on performance scores was investigated using a MANOVA. After two rounds of peer review, students improved their overall course performance by one-half letter grade. Perceptions of self-efficacy were further analyzed using a one-way repeated measures ANOVA ...


Frindle: A Review For Agricultural Communications Courses, Quisto Settle, Alyssa Rockers Nov 2019

Frindle: A Review For Agricultural Communications Courses, Quisto Settle, Alyssa Rockers

Journal of Applied Communications

Review of Frindle.


Feeding Victory: 4-H, Extension, And The World War Ii Food Effort, Katherine Sundgren Sep 2019

Feeding Victory: 4-H, Extension, And The World War Ii Food Effort, Katherine Sundgren

Online Journal of Rural Research & Policy

4-H and the Extension Service were instrumental in contributing to the nationwide increase in food production that sustained the United States and its armed forces during World War II. At the onset of the war, the Extension Service distributed essential information at the national, state, and local levels through universities and the 4-H program. 4-H drew upon the intellectual and cultural tradition that they had cultivated to motivate and organize the food effort and help the allies win the war. 4-H’s national influence and resources provided eager allies to war-oriented programs. The war had a lasting impact on 4-H ...


Social Media For Government: Theory And Practice, Brittany L. Bowman Sep 2019

Social Media For Government: Theory And Practice, Brittany L. Bowman

Journal of Applied Communications

Book review of Social Media for Government: Theory and Practice, by Staci M. Zavattaro and Thomas A. Bryer


State Level Revenue Analysis Of The Market Facilitation Program, Anil Giri, Sankalp Sharma, Kyle Lovercamp, Iuliia Tetteh, Dhruba Dhakal, Rudra Baral Jun 2019

State Level Revenue Analysis Of The Market Facilitation Program, Anil Giri, Sankalp Sharma, Kyle Lovercamp, Iuliia Tetteh, Dhruba Dhakal, Rudra Baral

Online Journal of Rural Research & Policy

To compensate the US producers affected by the “trade war” with China, the United States Department of Agriculture (USDA) offered direct payments to producers using 2018 production levels under the Market Facilitation Program (MFP). Results of the revenue efficiency analysis of the MFP payments show the average producers in 12 out of 14 major corn and soybean producing states were compensated such that their 2018 per acre revenue was more than their 2017 per acre revenue. Conversely, an average producer in those states that experienced drought was under-compensated, as their total per acre revenue after the MFP payment was less ...


Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck May 2019

Crowdsourcing Change: An Analysis Of Twitter Discourse On Food Waste And Reduction Strategies, Annie R. Specht, Emily B. Buck

Journal of Applied Communications

Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online ...


A Content Analysis Of Antibiotic Use In Livestock In National U.S. Newspapers, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart Jan 2019

A Content Analysis Of Antibiotic Use In Livestock In National U.S. Newspapers, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart

Journal of Applied Communications

The discovery of the antibiotic Aureomycin as a growth promotor for the livestock industry was viewed as revolutionary in 1950. The use of antibiotics as growth promoters in livestock, however, has been questioned by health professionals concerned with the role this use might play in the development of antibiotic resistant bacteria. As a public health issue, newspapers have covered this topic since its discovery. Media, such as newspapers, have used frames to discuss the topic over time as new discoveries have occurred, policy changes have been implemented, and food animal production has changed. The purpose of this study was to ...


Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg Dec 2018

Collegiate Millennials' Perceptions Of Locally Produced Beef, Shelby Oesterreicher, Lisa K. Lundy, Joy N. Rumble, Ricky W. Telg

Journal of Applied Communications

Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials’ perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products ...


Genetic Modification, Factory Farms, And Alf: A Focus Group Study Of The Netflix Original Film Okja, Garrett M. Steede, Kelsi Opat, Leah S. Curren, Erica Irlbeck Dec 2018

Genetic Modification, Factory Farms, And Alf: A Focus Group Study Of The Netflix Original Film Okja, Garrett M. Steede, Kelsi Opat, Leah S. Curren, Erica Irlbeck

Journal of Applied Communications

Okja is a fictional Netflix original film that was released in 2017. Okja features a “super pig” that is owned by the large, agricultural company Mirando Corporation. Okja is raised by a young girl, Mija, and her grandfather in the South Korean mountains. The film climaxes when Mija and the Animal Liberation Front (ALF) narrowly save Okja and a smuggled piglet from the slaughter process. The purpose of this study was to understand how college students responded to the film. The viewers of this film included students who were majoring in a field within the agricultural college (COA) at Texas ...


A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart Dec 2018

A Sentiment And Content Analysis Of Twitter Content Regarding The Use Of Antibiotics In Livestock, Garrett M. Steede, Courtney Meyers, Nan Li, Erica Irlbeck, Sherice Gearhart

Journal of Applied Communications

On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers ...


A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker Nov 2018

A Perplexing Process: Understanding How Agricultural Producers Process Best Management Practice Information, Audrey E. H. King, Lauri M. Baker

Journal of Applied Communications

Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and ...


Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna Jun 2018

Using Student-Produced Videos To Communicate About Science, Ricky W. Telg, Kathryn Stofer, Rachel Deconna

Journal of Applied Communications

This professional development article provides a case study of the Explore Research at the University of Florida video project, conducted by University of Florida undergraduate and graduate students. Students take an advanced digital media production course where they develop videos documenting research at the university. The videos are then displayed at the Museum of Natural History and various online, broadcast, and cable television outlets. This article also provides suggestions for individuals who may want to develop their own partnerships with similar organizations in their courses.


Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo Jun 2018

Safely Through The Gate: Exploring Media Coverage And Journalists Decisions On The Flow Of Farm Safety Stories, Rebecca Swenson, Brandon Roiger, Alexis Murillo

Journal of Applied Communications

Agriculture continues to rank as one of the most dangerous industries in the nation. Media coverage is an important tool for sharing farm safety information, improving knowledge and changing behaviors. Despite this importance, surprisingly little research has focused on agricultural media coverage and the forces that influence journalists’ decisions about when and how to cover safety stories. This study uses content analysis methods to examine the nature of farm safety issues, accidents, and topics that appear in mainstream news, agricultural media, and blogs. Researchers also interviewed journalists and bloggers to better understand their motivations, barriers, and information needs when covering ...


Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm Jun 2018

Understanding Consumer Intent To Buy Local Food: Adding Consumer Past Experience And Moral Obligation Toward Buying Local Blueberries In Florida Within The Theory Of Planned Behavior, Jessica Holt, Joy N. Rumble, Ricky Telg, Alexa Lamm

Journal of Applied Communications

Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain ...


Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery Jun 2018

Agricultural Communications Students Describe A Short-Term Field Experience, Angel N. Riggs, Diane Montgomery

Journal of Applied Communications

Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the ...


A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers Mar 2018

A Content Analysis Of Extension’S Presence On 1890 Land-Grant University Websites, Garrett M. Steede, Laura Fischer, Diane C. Meyer, Courtney Meyers

Journal of Applied Communications

The 1890s land-grant university was established to provide the tripartite mission of education, outreach, and research to rural and urban audiences. However, it is challenging to complete this mission if the Extension aspect of an 1890 university is not easily found through online media. The purpose of this study was to evaluate the online presence and technology presence of 1890 land-grant Extension programs on their respective university and college (or equivalent) websites. This content analysis of 18 land-grant universities found only one university had a direct click from the university homepage to the Extension homepage while 10 of the 19 ...


Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers Mar 2018

Cultivating Creativity: Faculty Conceptions Of Creativity In Agricultural Communications Students, Courtney Gibson, Hope Hancock, Erica Irlbeck, Courtney Meyers

Journal of Applied Communications

Creativity has been deemed as an essential skill in agricultural communications graduates by both industry and academia, and it has a pivotal role in student success within the classroom and the workforce. In order to foster students’ creative thinking skills, faculty must turn away from traditional norms of lecture-based delivery and foster an environment where students are actively creating and engaging in the learning process. The purpose of this study was to provide insight on the nature of creativity as it relates to agricultural communications curriculum—focused on pedagogical strategies and creative assessments. This qualitative case study examined how agricultural ...


Director's Report Of Research In Kansas 2017, J. E. Minton Jan 2018

Director's Report Of Research In Kansas 2017, J. E. Minton

Kansas Agricultural Experiment Station Research Reports

The 2017 Director’s Report of Research in Kansas includes a list of journal articles, station publications, and other published manuscripts from scientists in our departments, research-extension centers, and associated programs.


Leadership In Kansas Agriculture: Examining Organization Ceos’ Styles And Skills, Brad A. Parker Mba, Cae, Jason D. Ellis Ph.D., Duke Rogers Ph.D. Jul 2017

Leadership In Kansas Agriculture: Examining Organization Ceos’ Styles And Skills, Brad A. Parker Mba, Cae, Jason D. Ellis Ph.D., Duke Rogers Ph.D.

Online Journal of Rural Research & Policy

This project’s primary purpose was to identify and describe the leadership styles and skills emphases of current Kansas agricultural organization chief executive officers. Twenty-three current CEOs participated and were described in terms of their leadership styles, leadership-skills emphases, and demographics. Overall, they appeared to be rather “middle of the road” on each of the Multifactor Leadership Questionnaire’s nine leadership scales. Leadership styles were not significantly affected by demographics, with the exception of formal leadership training affecting transactional leadership and education level, organizational category, and staff size affecting passive-avoidant leadership. Participants generally rated the 50 leadership skills as important ...


Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck Jan 2017

Where I Come From: Exploring Regional Differences In California Consumers’ Attitudes And Beliefs About Fluid Milk, Annie R. Specht, Ashlan E. Wickstrom, Emily B. Buck

Journal of Applied Communications

Guided by the theory of reasoned action and social cognitive theory, this study was conducted to better understand how decisions to purchase organic or conventional milk are influenced by norms and attitudes established via human interactions and how those norms and attitudes vary by geographic region. An online Qualtrics survey was used to gain insight into behaviors, attitudes, and interactions of 308 milk consumers in various geographical regions of [State]. The findings indicate that urban, suburban, and rural consumers differ in some ways in their interactions related to milk information, as well as their perceptions of organic versus conventional milk ...


The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg Jan 2017

The Effects Of Online Video On Consumers’ Attitudes Toward Local Food, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble, Ricky W. Telg

Journal of Applied Communications

Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly ...


Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy Jan 2017

Using Cognitive Dissonance To Communicate With Hypocrites About Water Conservation And Climate Change, Melissa R. Taylor, Alexa J. Lamm, Lisa K. Lundy

Journal of Applied Communications

The effects of climate change can be mitigated by altering human behavior related to water conservation; however, many who are aware of climate change are not aligning their behavior to curb the impact. This research sought to explore the relationship between citizens’ beliefs, attitudes and behaviors regarding water conservation and their knowledge and beliefs regarding climate change to guide the development of effective communication campaigns focused on water conservation. Using cognitive dissonance theory and an adapted environmental attitudes and behavior quartet, this research focused on individuals who demonstrated high levels of climate change knowledge but did not engage in positive ...


Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D. Jan 2017

Identifying Publics In Citrus Producing States To Address The Issue Of Citrus Greening, Taylor Ruth 7031249, Alexa J. Lamm, Joy N. Rumble, Jason D. Ellis Ph.D.

Journal of Applied Communications

Citrus greening is a critical issue facing the agricultural industry in the United States. The disease has been identified in residential and commercial areas, and there is a need to identify best practices in communicating with the public about the disease. The Situational Theory of Publics (STOPs) uses audience segmentation to determine how to best communicate with target consumers and was used to guide this study. The purpose of the study was to determine the types of publics present in the citrus producing states of Florida, California, and Texas as they relate to citrus greening. An online survey was completed ...


Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble Jan 2017

Marketing Power Berries: An Importance-Performance Analysis Of Blueberry, Shuyang Qu, Alexa J. Lamm, Joy N. Rumble

Journal of Applied Communications

The unique health benefits of blueberries have increased consumers’ demand for this fruit. Although the demand is still low compared to other fruits including apples and grapes, consumers’ growing interest in blueberries has led to a significant increase of blueberry acreage in the U.S., causing the supply to exceed demand. To increase blueberry consumption and sales for the benefits of both consumers’ health and the blueberry industry, this study selected 18 blueberry attributes and used an online survey to examine blueberry purchasers’ perceived importance and satisfaction of these attributes. An importance-performance analysis (IPA) of these attributes was conducted to ...