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Farmers' Use Of Agricultural Information 1983, P W. Fry, K F. Goss

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The Western Australian Department of Agriculture produces information for farmers which is disseminated through various mass media, The Australian Broadcasting Commission and commercial media outlets provide further agricultural information, In 1983 a telephone survey of cereal-sheep farmers was undertaken to determine what information sources were used by farmers, and how farmers used that information.

A number of information processing factors were taken from communication research literature, These were accessibility and availability; surveillance and exposure; selection; storage and retrieval. From within this theoretical framework, information sources such as farming magazines, radio and television programmes were examined.

Special attention was given to …