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University of Arkansas, Fayetteville

Agricultural Education, Communications and Technology Undergraduate Honors Theses

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Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson May 2024

Decoding Generation Z: A Perceptions Content Analysis, Olivia Larson

Agricultural Education, Communications and Technology Undergraduate Honors Theses

This thesis explores the multifaceted nature of Generation Z through a content analysis, aiming to identify the range of characteristics and preferences within this cohort. By delving beyond prevalent stereotypes, this study addresses the gap in understanding regarding Generation Z's learning styles, communication preferences, work ethics, and personal values. Through examination, this research provides insights crucial for marketers and educators seeking to engage and educate Generation Z effectively.


Navigating Leadership Pathways: Learning Module Development, Alana Skogen Dec 2023

Navigating Leadership Pathways: Learning Module Development, Alana Skogen

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Navigating Leadership Pathways is an innovative learning initiative designed to address the challenges and barriers faced by women in their pursuit of mid to high-level leadership positions. Comprising three self-paced modules, this project delves into the intricate landscape of gender bias, second-generation biases, and cultural norms that hinder women's progression in the workplace. Drawing on extensive research and real-world insights, each module provides a dynamic and interactive learning experience.

Module 1: Introduction to Gender Bias in Leadership

This module lays the foundation by exploring second-generation biases, leadership style differences between men and women, the glass ceiling, diversity, and inclusion. Participants …


Someday I Will Change The World: Creating Youth Change Agents Through Leadership Training, Colin Keady May 2023

Someday I Will Change The World: Creating Youth Change Agents Through Leadership Training, Colin Keady

Agricultural Education, Communications and Technology Undergraduate Honors Theses

No research currently exists on a leadership development program for secondary students that features project-based learning and connection with change agents. This project seeks to create a program that lives in that gap – informing a new generation with a modern method of leadership instruction. Through a one day conference, participating students should experience personal and professional growth. Not only will they grow in their communication, motivation, and managerial skills – but they will also put together a plan of action for when the conference concludes. Students will use this plan to address an issue in their city, county, or …


Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills May 2022

Student Perceptions Of Agriculture Messages Delivered Using Creative Media, Faith Mills

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was determine how communicating authentical agricultural information using an infographic affect millennial and generation z students’ perceptions on the agriculture industry and to determine the perceptions of college students regarding the infographic used to convey agricultural messages. This study used a qualitative and quantitative approach in a questionnaire format through Qualtrics. The questionnaire was designed with five sections including a pre-questionnaire, content presentation, post-questionnaire, infographic perception questionnaire, and demographics section. All questions in the pre- and post- questionnaire were focused on the subjects found in the infographic presented in the content presentation. Overall, participants had …


"Blazing The Trail" For The Future: Bipoc Students' Experiences With Colleges Of Agriculture, Logan Moss Dec 2021

"Blazing The Trail" For The Future: Bipoc Students' Experiences With Colleges Of Agriculture, Logan Moss

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Since its founding, the United States has faced a constant turmoil surrounding the equitable treatment of people from non-Caucasian backgrounds, especially regarding education. This study sought to examine BIPOC (Black, Indigenous and People of Color) students experiences prior to entry and during their studies in colleges of agriculture within the State of Arkansas. Research has shown that across the country there are discrepancies between the percentage of BIPOC students in the State, university, and colleges of agriculture. This study used a qualitative interview method to determine the factors influencing minority students to enter and stay within a program of study …


Leading During Covid-19: Women In The Agricultural Industry, Kathryn Gardner May 2021

Leading During Covid-19: Women In The Agricultural Industry, Kathryn Gardner

Agricultural Education, Communications and Technology Undergraduate Honors Theses

There is no doubt COVID-19 has forever shaped the way our organizations operate, and leaders emerge in times of crisis. However, women uniquely face challenges and obstacles in the workplace during non-pandemic circumstances that were amplified in the past year as the lines between work and life were blurred. Literature and historical evidence show that women face significant barriers and bias compared to their male counterparts when pursuing leadership roles. This study sought to identify how women in agriculture, a male dominated industry, have encountered circumstances of obstacles or bias in their careers as leaders, as well as how they …


The Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Abigail Taylor May 2020

The Perceptions Of Professionals, Faculty, And Students Regarding The Implementation Of An Agricultural Communications Degree Program In The United Kingdom, Abigail Taylor

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to determine the perceptions of professionals, faculty, and students regarding the implementation of an agricultural communications degree program in the United Kingdom. It aimed to gather detailed opinions to aid in the planning of future agricultural communications disciplines. This study used a qualitative approach in the form of interviews. Interviews were designed to gain in-depth opinions on four different research objectives. Subjects were pooled from three different subject groups: Professionals, faculty, and students. Subjects expressed that writing and journalistic skills were extremely important for agricultural communications graduates to possess. Interpersonal skills were also useful. …


Consumer Perceptions Of Organic, Natural, And Conventional Products When Provided At The Same Price., Kylee Sigmon May 2019

Consumer Perceptions Of Organic, Natural, And Conventional Products When Provided At The Same Price., Kylee Sigmon

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Today’s grocery stores are filled aisle to aisle with an overwhelming variety of options for the consumer. In a consumer-driven market structure, the food industry has grown to encompass many niche markets which meet the ever changing demands of consumers. From organically produced food to more modern agriculture practices and even to finding non-meat protein alternatives, the options are endless. However, in the United States (a country with a higher level of disposable income compared to others), the question arises are customers educated about what the products truly are that they are spending a price premium on?

This study assessed …


Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley Dec 2018

Consumer Perceptions Of Labeling Claims On Poultry Products, Sarah Townley

Agricultural Education, Communications and Technology Undergraduate Honors Theses

An increasing number of consumers wants more knowledge of how the food they eat is produced, and specifically, how animals used in the production of their food are raised. One method consumers use to become more aware of production practices behind the food they purchase and consume is simply reading food labels. Labeling claims can be defined as textual, pictorial, graphic, or symbolic representation that either explicitly states or implies that a food product has a specific set of properties supported by a certification process. The purpose of this study is to gather data regarding consumer knowledge and understanding of …


Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris May 2018

Agricultural Information Needs And Food Access In The Stann Creek District Of Belize, Sam Harris

Agricultural Education, Communications and Technology Undergraduate Honors Theses

The purpose of this study was to describe agricultural information sources available to farmers and to describe food access and availability for the people of Dangriga, Stann Creek, Belize. This study used descriptive survey research methods with convenience sampling of the general public (n=22) and of farmers (n = 38) in the summer of 2017. Farmers use a variety of agricultural information sources with the extension service cited most often, followed by friends and fellow farmers. Weather, lack of information, pests, and inadequate access to capital were of primary concern for farmers. Face to face meetings were …


Using Precision Agriculture Field Data To Evaluate Combine Harvesting Efficiency, Justin Carroll Dec 2015

Using Precision Agriculture Field Data To Evaluate Combine Harvesting Efficiency, Justin Carroll

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Soybean crops must be harvested during a limited time period using expensive combines and associated equipment. Maximizing combine field efficiency, the ratio of the actual harvesting capacity to theoretical harvesting capacity, is an important objective of machinery managers. Spatial and temporal yield data from a 2012 CaseIH 8120 Axial-Flow combine equipped with a 30-foot MacDon D-65 Draper header and the Case-IH Advanced Farming System (AFS) yield monitoring system were used to examine field efficiency when harvesting soybean in three Arkansas Delta irrigated soybean fields during the 2015 season. Time efficiencies (TE) in the three fields ranged from 72.9 to 85.8% …


Consumer Perceptions And Knowledge Of Genetically Modified Organisms In Belgium: A Case Study Of The Potato Event, Maggie Jo Pruitt Aug 2014

Consumer Perceptions And Knowledge Of Genetically Modified Organisms In Belgium: A Case Study Of The Potato Event, Maggie Jo Pruitt

Agricultural Education, Communications and Technology Undergraduate Honors Theses

It is widely known that Europeans have the strongest resistance to genetically modified organisms (GMO). Despite biotechnology advancements in the United States and other countries, European Union (EU) policymakers continue to argue over market-driven GMO regulations. Because humans depend on agriculture for survival, they tend to be concerned with the fundamental risk of combining agricultural production and scientific/technological advancements. In 2011, scientists at a large research institution in Belgium planted a field trial of GM potatoes (during this time GM foods were not in the market). On May 29, an activist group arrived at the field and uprooted the potatoes. …


Northwest Arkansas Consumer Perceptions Of Poultry Production, Stuart Estes Dec 2013

Northwest Arkansas Consumer Perceptions Of Poultry Production, Stuart Estes

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Poultry production holds an important place in Arkansas economically and as a food source. The importance of poultry production ultimately hinges on the demands of the consumers and the perceptions that drive their purchases. With this in mind, this study surveyed consumers to assess their perceptions of poultry production in Arkansas. The instrument used to survey consumers was created by the researcher and an expert committee at the University of Arkansas. Consumers were interviewed through direct communication at grocery stores in northwest Arkansas. Data gathered from the study were analyzed for descriptive and correlational statistics. Data showed that consumers were …


Agriculture Honors Programs In Aplu Member Institutions, Sable A. Sellick Aug 2013

Agriculture Honors Programs In Aplu Member Institutions, Sable A. Sellick

Agricultural Education, Communications and Technology Undergraduate Honors Theses

In order to continue to feed and clothe nearly 9 billion people by the year 2050, there is a definite need for innovative agriculturalists to contribute to the field of agricultural research. Land-grant and public universities, established over 100 years ago with a devotion to agricultural research, have begun to develop “honors programs” in order to attract the best and brightest students away from private universities and to their campuses. This study sought to discover how common agricultural honors programs were and what characteristics they shared via a survey administered over the internet and distributed to a database of contacts …