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An Analysis Of Consumer Preferences For Grass-Fed Versus Grain-Fed Beef, Bo Lin

LSU Master's Theses

As a consequence of the growing concerns about human health and the environment, consumers are becoming more interested in grass-fed beef than conventional grain-fed beef. Therefore, the study of consumers’ preference towards grass-fed versus grain-fed beef steak is the focus of research. In this paper, 2,000 respondents who indicate they have eaten grass fed beef in the past years and 2,000 respondents that complete a nationally representative sample is the general population. Conjoint analysis is utilized to analyze the preference of consumers. Participants are presented ten hypothetical beef steaks to rate. All steaks are identical excluding their product type, source …