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Full-Text Articles in Law

Owning Oneself In A World Of Others: Towards A Paid-For First Amendment, David Franklyn, Adam Kuhn Jan 2014

Owning Oneself In A World Of Others: Towards A Paid-For First Amendment, David Franklyn, Adam Kuhn

Publications

The first Part of this Article charts a brief course through the history of the right of publicity and the First Amendment. The second Part studies the competing economic rights, their philosophical justifications, and their shortcomings. The third Part analyzes several major cases that dealt with the conflict of rights, criticizing the transformative use analysis as a proxy for economic value and explaining the shortfalls of the test. The fourth Part proposes a new theory of add-on value and a paid-for First Amendment.

The issue we identify is that a loosely defined doctrine of concurrent ownership (of the celebrity image ...


Trademarks As Search-Engine Keywords: Who, What, When, David Franklyn, David A. Hyman Jan 2014

Trademarks As Search-Engine Keywords: Who, What, When, David Franklyn, David A. Hyman

Publications

Most Internet searches result in unpaid (organic or algorithmic) results, and paid ads. The specific ads that are displayed are dictated by the user's search terms ("keywords"). In 2004, Google began offering trademarks for use as keywords on an unrestricted basis, followed in due course by other search engines. Once that happened, any entity (including sellers of competing products) could have their ads appear in response to a search for the trademarked product. Trademark owners responded by filing more than 100 lawsuits in the United States and Europe, making the dispute the hottest controversy in the history of trademark ...


Patents Exhaustion For The Exhausted Defendant: Should Parties Be Able To Contract Around Exhaustion In Settling Patent Litigation?, Samuel F. Ernst Jan 2014

Patents Exhaustion For The Exhausted Defendant: Should Parties Be Able To Contract Around Exhaustion In Settling Patent Litigation?, Samuel F. Ernst

Publications

The first sale doctrine provides that when a patent holder unconditionally authorizes another party to sell a patented item, the patent holder's right to exclude with respect to the patented item is "exhausted. " The licensee can then sell the patented item to a third party - a downstream purchaser - and the patent holder will not be able to sue the third party for patent infringement based on the resale or other use of that item. A principal animating policy behind the exhaustion doctrine is to prevent patent holders from receiving overcompensation for their patented inventions by, for example, aggregating royalties ...


Trademark Surveys: An Undulating Path, David Franklyn, Shari Seidman Diamond Jan 2014

Trademark Surveys: An Undulating Path, David Franklyn, Shari Seidman Diamond

Publications

When a plaintiff alleges trademark infringement or claims that false advertising is likely to confuse or deceive, the pivotal legal question is: how are consumers likely to perceive the mark or advertising? In the early days of trademark litigation, a parade of consumer witnesses, carefully selected by one of the parties to support a trademark claim, would testify about their reactions to a mark. That approach has given way to systematic survey evidence reflecting the responses of a substantial number of consumers selected according to an explicit sampling plan, asked the same questions, and unaware who sponsored the survey.

Part ...