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Steam Shovels And Lipstick: Trademarks, Greed, And The Public Domain, Mary Lafrance
Steam Shovels And Lipstick: Trademarks, Greed, And The Public Domain, Mary Lafrance
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Although the law of trademarks and unfair competition at one time concerned itself only with false designations of origin that were likely to confuse consumers about the origin of goods or services, with the emergence of the dilution doctrine during the twentieth century individual states--and ultimately Congress--began offering the owners of particularly strong marks the opportunity to prevent others from using these marks even in ways which were unlikely to lead to consumer confusion. In so doing, the law began to treat trademarks as property in themselves--the product of a trademark owner's investment in good will--rather than merely as signals …
The Study Of Intellectual Property At The William S. Boyd School Of Law, Mary Lafrance
The Study Of Intellectual Property At The William S. Boyd School Of Law, Mary Lafrance
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This article discusses the intellectual property program at William S. Boyd School of Law.