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Articles 1 - 3 of 3
Full-Text Articles in Law
Going Native: Can Consumers Recognize Native Advertising? Does It Matter?, David Franklyn, David A. Hyman, Calla Yee, Mohammad Rahmati
Going Native: Can Consumers Recognize Native Advertising? Does It Matter?, David Franklyn, David A. Hyman, Calla Yee, Mohammad Rahmati
Publications
Native advertising, which matches the look and feel of unpaid news and editorials, has exploded online. The Federal Trade Commission has long required advertising to be clearly and conspicuously labeled, and it recently reiterated that these requirements apply to native advertising. We explore whether respondents can distinguish native advertising and "regular" ads from unpaid content, using 16 native ads, 5 '"regular" ads, and 8 examples of news/editorial content, drawn from multiple sources and platforms. Overall, only 37% of respondents thought that the tested examples of native advertising were paid content, compared to 81% for "regular" advertising, with variation by platform, …
Authorship, Disrupted: Ai Authors In Copyright And First Amendment Law, Margot E. Kaminski
Authorship, Disrupted: Ai Authors In Copyright And First Amendment Law, Margot E. Kaminski
Publications
Technology is often characterized as an outside force, with essential qualities, acting on the law. But the law, through both doctrine and theory, constructs the meaning of the technology it encounters. A particular feature of a particular technology disrupts the law only because the law has been structured in a way that makes that feature relevant. The law, in other words, plays a significant role in shaping its own disruption. This Essay is a study of how a particular technology, artificial intelligence, is framed by both copyright law and the First Amendment. How the algorithmic author is framed by these …
Royalty Securitization, Kristelia García