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University of Miami Law School

Antitrust and Trade Regulation

2016

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Full-Text Articles in Law

Antitrust In Zero-Price Markets: Applications, John M. Newman Jan 2016

Antitrust In Zero-Price Markets: Applications, John M. Newman

Articles

"Free" products have exploded in popularity along with widespread Internet adoption-but many of them are not truly free. Customers often trade their attention or personal information to access zero-price products. This exchange dynamic brings zero-price markets within the scope of antitrust law. But despite the critical role that such markets now play in modern economies, the antitrust enterprise has largely failed to account for their unique attributes.

In response, this Article undertakes two primary tasks. The first is to address particular areas of current antitrust doctrine that require revision or reinterpretation in the face of zero prices. Topics addressed include ...