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Off To The (Horse) Races: Media Coverage Of The "Not-So-Invisible" Invisible Primary Of 2007, Lori Cox Han

Political Science Faculty Books and Book Chapters

"While it may seem obvious to even the casual observer of U.S. politics how important news media coverage is for a presidential candidate in the heat of the primary or general election battle, it is the media attention garnered during the pre-nomination phase of the campaign that can play a crucial role in deciding if the candidate even makes it to the first nominating contest. Often referred to as the "invisible primary;' the pre-primary period for the 2008 election occurred earlier and lasted longer than in any previous campaign in modern American history...This chapter will consider two aspects of news …