Operations Research, Systems Engineering and Industrial Engineering Commons^™

Optimization Of Strategic Planning Processes For Configurable Products: Considerations For Global Supply, Demand, And Sustainability Issues, Edward Lawrence Umpfenbach

Wayne State University Dissertations

The assortment planning problem is to decide on the set of products that a retailer or manufacturer will offer to its customers to maximize profitability. While assortment planning research has been expanding in recent years, the current models are inadequate for the needs of a configurable product manufacturer. In particular, we address assortment planning for an automobile manufacturer. We develop models to integrate assortment planning and supply chain management, designed for use by a large automaker in its strategic planning phase. Our model utilizes a multinomial logit model transformed into a mixed integer linear program through the Charnes-Cooper transformation. It …