Operations Research, Systems Engineering and Industrial Engineering Commons^™

Using Social Networking Game To Teach Operations Research And Management Science Fundamental Concepts, Ivan G. Guardiola, Susan L. Murray, Elizabeth A. Cudney

Engineering Management and Systems Engineering Faculty Research & Creative Works

This paper presents our experience using the popular game FarmVille by Zynga® to teach the fundamentals of linear programming and integer programming concepts to undergraduate students in an introductory operations research course. FarmVille is a popular game within the social networking website Facebook®. A month-long contest was introduced amongst the students with the goal to be the best individual farmer by striving to reach high levels of revenue, experience, and aesthetic appeal of their own unique farm. The contest is to demonstrate the concepts of problem formulation, solution methods, multiple and competing objectives, implementation of policy, and reformulation. The students …