Operations Research, Systems Engineering and Industrial Engineering Commons^™

Review Of Package Warning Labels And Their Effect On Consumer Behaviour With Insights To Future Anticounterfeit Strategy Of Label And Communication Systems, John Spink, Jay Singh, S. Paul Singh

Industrial Technology and Packaging

This paper investigates and reviews literature regarding a range of topics important to the research question – the themes apply across all the topics. The topics include label and package warnings, including tamperevident features, to review their effect on the consumer behaviour of changing usage or purchase decisions. This information was then applied to gain insight into anticounterfeit product/package efforts. Based on this research, it appears that there is value for brand marketers to enhance their anticounterfeit efforts and consumer confidence by utilizing warning labels and information labels on their labels or packages. Currently, consumer perception of a domestic counterfeit …