Operations Research, Systems Engineering and Industrial Engineering Commons^™

Using A Neuro-Fuzzy-Genetic Data Mining Architecture To Determine A Marketing Strategy In A Charitable Organization's Donor Database, Korakot Hemsathapat, Cihan H. Dagli, David Lee Enke

Engineering Management and Systems Engineering Faculty Research & Creative Works

This paper describes the use of a neuro-fuzzy-genetic data mining architecture for finding hidden knowledge and modeling the data of the 1997 donation campaign of an American charitable organization. This data was used during the 1998 KDD Cup competition. In the architecture, all input variables are first preprocessed and all continuous variables are fuzzified. Principal component analysis (PCA) is then applied to reduce the dimensions of the input variables in finding combinations of variables, or factors, that describe major trends in the data. The reduced dimensions of the input variables are then used to train probabilistic neural networks (PNN) to …