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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Missouri University of Science and Technology
Business and Information Technology Faculty Research & Creative Works
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Articles 1 - 3 of 3
Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Empirical Study Utilizing Qfd To Develop An International Marketing Strategy, Cassandra C. Elrod, Sarah M. Stanley, Elizabeth A. Cudney, Caroline Fisher
Business and Information Technology Faculty Research & Creative Works
Customer expectations can be extremely nebulous. This research identifies the demographic segmentations and their respective expectations for the spa market. Interviews were conducted and a subsequent questionnaire was employed to gather the voice of the customer and assess the expectations of spa clientele. All of the data was collected from luxury spas in Hawaii, and consisted of respondents from all over the world. Results of the survey suggest that while men want more tangible benefits of a spa, women prefer the experiential qualities of peace and rejuvenation. Additionally, those of lower to middle income focus on the atmosphere more than …
Utilizing Multimedia Case Studies To Teach The Professional Side Of Project Management, Cassandra C. Elrod, Susan L. Murray, Barry B. Flachsbart, Karl E. Burgher, Drew M. Foth
Utilizing Multimedia Case Studies To Teach The Professional Side Of Project Management, Cassandra C. Elrod, Susan L. Murray, Barry B. Flachsbart, Karl E. Burgher, Drew M. Foth
Business and Information Technology Faculty Research & Creative Works
This research was conducted to evaluate the effectiveness of using a LITEE multimedia case study to teaching concepts in engineering courses. The LITEE Superstar case study was implemented in an engineering Project Management course. Numerous surveys regarding student expectations, outcomes, and attitudes were collected and results are presented herein. Overall, the study provided evidence that the students felt that the LITEE case study added value to the course via the different methods of teaching material, aided in the understanding of the project selection process, and ultimately helped them be successful in their course project which was conducted for a real …
Engineering Management And Industrial Engineering: Similarities And Differences, Cassandra C. Elrod, Ashley Rasnic, William Daughton
Engineering Management And Industrial Engineering: Similarities And Differences, Cassandra C. Elrod, Ashley Rasnic, William Daughton
Business and Information Technology Faculty Research & Creative Works
Engineering Management is a broad and diverse field of engineering, thereby making it difficult to define exactly what the degree encompasses. At the same time, the somewhat related degree of Industrial Engineering is better understood. Some universities offer a Bachelor of Science degree in Engineering Management with an emphasis in Industrial Engineering, while others offer a Bachelor of Science degree in Industrial Engineering with an emphasis in Engineering Management. In today's world of competitive academia, many wonder if these degree fields are similar enough to be used interchangeably or if there is a distinct difference separating the two degrees, making …