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A Sentiment Analysis Of Singapore Presidential Election 2011 Using Twitter Data With Census Correction, Murphy Junyu Choy, Michelle Lee Fong Cheong, Nang Laik Ma, Ping Shung Koo

Research Collection School Of Computing and Information Systems

Sentiment analysis is a new area in text analytics where it focuses on the analysis and understanding of the human emotions from the text patterns. This new form of analysis has been widely adopted in customer relationship management especially in the context of complaint management. However, sentiment analysis using Twitter data has remained extremely difficult to manage due to sampling biasness. In this paper, we will discuss about the application of reweighting techniques in conjunction with online sentiment divisions to predict the vote percentage that individual presidential candidate in Singapore will receive in the Presidential Election 2011. There will be …