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Operations Research, Systems Engineering and Industrial Engineering Commons™
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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Building Relationships That Last: Integrating Public Relations Into Web Design, Richard V. Mccarthy, Jay E. Aronson, Robert Petrausch
Journal of International Technology and Information Management
This paper explores the relationship between web site design, public relations strategy, and a consumer’s intention to return to a web site. This relationship is defined through a model that explores the influence of information satisfaction, particularly when the web site design is congruent with the consumer’s expectations. The public relations dimension extends the consumer web site design model by interjecting a long-term focus on relationship building that organizations will need to make electronic commerce a viable investment in information technology resources. This is significant because it recognizes the importance of developing loyalty and trust online.
Deciding On The Appropriateness Of B2b Reverse Auction Technology Adoption: An Ahp Approach Combined With Integer Programming, Tobias Schoenherr
Deciding On The Appropriateness Of B2b Reverse Auction Technology Adoption: An Ahp Approach Combined With Integer Programming, Tobias Schoenherr
Journal of International Technology and Information Management
Although Business-to-Business online reverse auctions have emerged as a promising purchasing tool, no research has been found that provides a model to assess the reverse auction decision in a systematic way. This paper fills this gap by presenting an integrated approach, utilizing Analytic Hierarchy Process techniques and an Integer Programming Formulation, to decide whether Reverse Auction Technology (RAT) adoption is cost-effective and appropriate. The model developed is a practical decision support tool that allows for the consideration of both qualitative and quantitative decision factors, and for the adoption of multiple modes of RATs, which are contrasted to traditional purchasing.
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Online Reverse Auctions: An Overview, Ching-Chung Kuo, Pamela Rogers, Richard E. White
Journal of International Technology and Information Management
Electronic commerce (e-commerce) is the fastest growing area in the U.S. economy with electronic procurement (e-procurement) being a major component, and online reverse auctions (ORAs) have emerged as a key e-procurement tool. Since the mid-1990s, ORAs have been gaining in popularity because of their potentially significant positive impact on the profitability of both the buyers and the sellers. Much has been written about the new purchasing paradigm and numerous stories have been reported recently. This paper is aimed at providing a critical review of ORAs by examining their historical developments, different forms, advantages, and disadvantages. In addition, 10 important factors …