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Investigation Of Cultural Bias Using Physiological Metrics: Applications To International Business, Renee Nicole Rigrish
Investigation Of Cultural Bias Using Physiological Metrics: Applications To International Business, Renee Nicole Rigrish
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In today's world, many business transactions and interactions are conducted cross-culturally. When going to a business meeting, it is essential avoid a major cultural faux pas in order to not offend your business partners. The Cultural Lens model is used to understand the origins of cultural mismatches. An individual must adjust their approach to a situation to create a cultural match. In adjusting this approach, cognitive biases are a potential result in cross-cultural scenarios. We investigate the Mirror Imaging Bias, which has been found to be a common result of a shortcut to decide how to act in a situation. …
Investigation Of Mirror Image Bias: Evidence For The Use Of Psychophysiological Measures As Indicators Of Cognitive Heuristics, Caroline R. Salchak
Investigation Of Mirror Image Bias: Evidence For The Use Of Psychophysiological Measures As Indicators Of Cognitive Heuristics, Caroline R. Salchak
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The Mirror Imaging Bias (MIB) is gaining attention as a prominent quality factor in analysts' performance. MIB is an irrationality in which analysts perceive and process information through the filter of personal experience. As evidenced by notable historical events, the consequences of this bias can be dramatic. A way to understand MIB in humans is sought. How analysts analyze data, are trained, and interact with biases is explored. An experiment testing for the appearance of MIB was designed and completed. Measures from an eye tracker as well as physiological measures were collected. Results show a significant correlation between pupil diameter …