Articles 1 - 2 of 2
Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering
A Customer Choice Modeling Framework For Assortment Planning Of Configurable Products In Automotive Industry, Farah Dubaisi
Wayne State University Theses
Due to the increased competition in the auto industry, proliferation of the vehicle models and increased customer need for choice and customization, it has become more critical than ever to offer a variety of features and customization flexibility while at the same time restraining and, even better, cutting down the costs. Product complexity, in the automotive industry, can be measured by the size of the assortment offered, i.e., set of vehicle configurations a customer can choose from (e.g., for a given model of a brand). While complexity fosters growth with increased alignment of product characteristics and customer needs ...
Optimization Of Strategic Planning Processes For Configurable Products: Considerations For Global Supply, Demand, And Sustainability Issues, Edward Lawrence Umpfenbach
Wayne State University Dissertations
The assortment planning problem is to decide on the set of products that a retailer or manufacturer will offer to its customers to maximize profitability. While assortment planning research has been expanding in recent years, the current models are inadequate for the needs of a configurable product manufacturer. In particular, we address assortment planning for an automobile manufacturer. We develop models to integrate assortment planning and supply chain management, designed for use by a large automaker in its strategic planning phase. Our model utilizes a multinomial logit model transformed into a mixed integer linear program through the Charnes-Cooper transformation. It ...