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Operations Research, Systems Engineering and Industrial Engineering Commons

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Wayne State University

Physical Sciences and Mathematics

Cross-selling, data mining, dynamic pricing, factorization, one class collaborative filtering, simulation

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Full-Text Articles in Operations Research, Systems Engineering and Industrial Engineering

A Framework For Personalized Dynamic Cross-Selling In E-Commerce Retailing, Arun K. Timalsina Jan 2012

A Framework For Personalized Dynamic Cross-Selling In E-Commerce Retailing, Arun K. Timalsina

Wayne State University Dissertations

Cross-selling and product bundling are prevalent strategies in the retail sector. Instead of static bundling offers, i.e. giving the same offer to everyone, personalized dynamic cross-selling generates targeted bundle offers and can help maximize revenues and profits. In resolving the two basic problems of dynamic cross-selling, which involves selecting the right complementary products and optimizing the discount, the issue of computational complexity becomes central as the customer base and length of the product list grows. Traditional recommender systems are built upon simple collaborative filtering techniques, which exploit the informational cues gained from users in the form of product ratings ...